Lead Generation requires Holistic marketing

Successful lead generation must go beyond the marketing department. It requires a holistic approach that involves the entire company. This article from Marketing Biz-Community I think is right on point.

Everyone needs to be part of the plan. It’s what we call holistic marketing. An approach that involves all players; a system based on partnerships where everyone has something to gain or lose by a campaign’s success or failure.

Holistic marketing should not be holey

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