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Revised Lead generation strategy map for complex sales

To be successful at generating leads for a complex sale, marketers can’t rely on one specific tactic but rather they need to leverage a portfolio of tactics.  It begins with a mindset that sees lead generation as an ongoing conversation – with human beings – that’s both multimodal and iterative.  Not just a campaign.

I had a bit of writer’s block as I was working on my book last night.  I went back my earlier mind map and I revised it.  Hopefully, I made it better.

, Revised Lead generation strategy map for complex sales

 

 

Are there any tactics/modalities that I’m missing?

 

Okay back to writing…

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