Have a minute? Find out why lead nurturing is more critical than ever

In this recent interview with BNet Australia, Brian Carroll reminds us that 90 to 95 percent of customers aren’t ready to buy. (Find his comments at timestamp 18:14.)

So what do you do with them until they are?

You nurture them.

Learn more opportunities to leverage lead-nurturing in the video below.

This is the fifth in a series I developed for a leading IT organization to teach their channel partners about lead nurturing. My purpose was to make the concept easier to understand and accessible.

Here are links to the first four clips:

What are the advantages of lead nurturing?

What problems can lead nurturing solve?

What is the difference between lead nurturing and lead generation?

What are the ingredients of lead nurturing?

If you have any recommendations on how I can build on this series, I welcome them.

J. David Green

J. David Green is the CEO of PipeAlign, a company that helps B2B companies tell a winning story, scale that story across sales and marketing, and measure and improve what matters most. Among other accomplishments, Dave generated a billion dollar sales pipeline in 20 months for Avaya, increased SMB revenue for Symantec from $2MM a year to $25M a year in twelve months, wrote a book on scalable lead generation, and has spoken at the DMA, MarketingSherpa, the BMA, the AMA, and many other events.

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