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Have a minute? Brian Carroll reveals how sales teams pay dearly for cheap data

The temptation to buy data at pennies per contact – especially when you have limited resources – can be overwhelming.

But whatever you do, you must resist.

In the short video below, taken at MarketingSherpa’s B2B Summit in Boston, Brian Carroll explains why.

[youtube clip_id=”ytBYIuNaxnM” width=”600″ height=”400″]

Did you find this valuable? If so, remember, this is merely one of 60,000 minutes of revenue-driving information that is unveiled at MarketingSherpa’s B2B Summit. There’s obviously a lot more where this came from and, even better, there’s still time to discover it all. Just register for the San Francisco summit, October 24 and 25.

Andrea Johnson
 

A born communicator who loves connecting people to ideas, insights, and opportunities that can make their lives better

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