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Give Lead Generation Some Respect

Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing – some give it no respect.

Reick shares the following tips:

  • Get buy-in from executives and sales
  • Create your follow-up plan first
  • Offer something valuable and free
  • Get your offer to the right people
  • Track everything
  • Focus on ROI
  • Review progress regularly

DMNews.com: Give Lead Generation Some Respect

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