Email Marketing Metrics Guide 2005

I just got a copy of MarketingSherpa’s, “Email Marketing Metrics Guide 2005: Real-Life Open, Click & Conversion Data.” It’s great!  Tons of in-depth content, charts, real-life email metrics and campaign stats from 2,293 marketers including:

  • Open rates for all types of campaigns
  • Clickthrough rates
  • Conversion rates (exclusive!)
  • B-to-B versus B-to-C email stats
  • Newsletter and sales alert results

I encourage you to check this out, if you do anything with email marketing or e-newletters for either lead generation or lead nurturing.

Download the free executive summary of this report
Email Marketing Metrics Guide