E-book: Why Naked CRM Doesn't Work
Did you know your CRM might be naked? I never thought of it that way until I read this compelling e-book by Ardath Albee.
One of my most read blog posts in 2005 asked “Why don’t sales people update the CRM and what can be done about it?” This remains a hot topic for many sales and marketing leaders.
This e-book tackles the sales team/CRM dilemma by explaining how to “dress” your CRM so that it becomes a resource that your sales reps want to use. It also addresses three major CRM challenges: fizzled lead generation efforts, lack of actionable information and the inability to leverage existing sales/marketing knowledge.