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Is Your Value Proposition Strong Enough?

My friend, Jill Konrath, wrote an article about how to create a strong value proposition. I posted a link to a free recording that you can listen to from your desk.

Jill writes, “most companies have lousy value propositions. A strong value proposition is the only thing that captures the attention of stressed out, decisionmakers. Most companies have such weak ones, it’s virtually impossible for salespeople reach key decision makers.”

Listen to podcast

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