Category Archives for "Social Media"

5 steps for using LinkedIn as lead generation tool

Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. I’ve discovered that it’s a pretty simple process if you’re willing to invest the time […]

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How to leverage word of mouth for more leads

I liked this post by Joe Cullinane, author of 21st Century Selling, over at his WOMP blog.  Although his post is poorly formatted, as one huge paragraph, the content is good.  Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic.  To be effective at word-of-mouth (WOM) he recommends, […]

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