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Is Social Media Really Living Up to Expectations?

While social media is proclaimed as 2011’s hottest trend by marketing gurus, if responses to a LinkedIn B2B Lead Generation Roundtable question are any indication, marketers on the frontlines are dissatisfied with the results they’re getting from it. Why is there this disconnection?

How to Generate Leads Using Search and Social Media

Join me for a complimentary live webinar with MarketingSherpa’s Todd Lebo and Jen Doyle on “How to Generate Leads Using Search and Social Media” Here’s a chart of how Marketers are currently using Social Media. We’re hearing the words “inbound marketing” more and more these days. The idea is simple – your sales team’s […]

Marketing Leader’s Perspective: No cogs allowed in social media and content marketing

If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing. But that natural passion can easily get buried under layers of indiscernible corporate fiat. So how do you help […]

How to Get the Twitter Username You’ve Always Wanted (even if it’s taken)

Don’t forget to secure your Twitter name! I signed up for twitter a year an half ago but that wasn’t soon enough to get my hands on my company’s Twitter name of choice of @intouch. So if you were late to the party (like me) I’m happy to say there still might be hope. I […]

101 actionable tips from 50 business bloggers

I was recently asked for some of my best tips on lead generation to include in “101 Tips from 50 Small Business Bloggers.” The blog appeared in Open Forum’s Idea Hub, a virtual ‘trading post’ of ideas and insights from industry experts and business owners. The response was so overwhelming I wanted to share it […]

Things a B2B company can do to be more social now

I think the hardest part in participating in social media is defining a clear strategy on WHY you’re doing it. Then the execution (actually doing it) becomes much easier. That said, if you’re looking for some simple ideas for incorporating social media I came across this great list of ideas by Amanda O’Brien over at […]

Lessons on Using LinkedIn for Lead Generation

I’ve heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. I often get asked questions like “how do you generate leads via LinkedIn (without alienating your network)? How are you doing it? What works, and what doesn’t etc.” In this post, “5 […]

Social media’s impact on web forms and landing pages

More marketers are embracing social media and inbound marketing practices for lead generation. That’s a good thing. I’ve written about how you can leverage social media tools like blogs, twitter, LinkedIn, etc. to drive interested visitors to your website or landing pages to register for educational content and other assets. It works. But remember most […]

7 Tips on how B2B marketers can leverage social media

In B2B sometimes we need to remind ourselves that people don’t buy from companies, they buy from people. That’s why why I think social media has a lot of potential for B2B marketers and sellers. Why? Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with […]

B2B Lead Generation Roundtable Group on LinkedIn

A few weeks ago I wrote a post called 5 steps for using LinkedIn as a lead generation tool and step number five was ‘create your own LinkedIn group and share relevant content.’ Well, last Thursday I launched the B2B Lead Gen Roundtable Group on LinkedIn. I wanted to create a group to discuss and […]

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