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How to leverage word of mouth for more leads

I liked this post by Joe Cullinane, author of 21st Century Selling, over at his WOMP blog.  Although his post is poorly formatted, as one huge paragraph, the content is good.  Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic.  To be effective at word-of-mouth (WOM) he recommends, […]

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