I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that […]
Continue readingYes. I came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea, CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, […]
Continue readingI just had a great interview with Robin Carey, co-founder of the Customer Collective. Salespeople have become the second choice for information among buyers who’d rather just go to the Internet. This trend actually creates an opportunity for those who think and act like trusted advisors. You can listen here In the interview, I share […]
Continue readingHave you dipped your toe in the water of social networking yet? And if not, should you start? That’s a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegert’s ClickZ article on “Facebook as a B2B Marketing Tool” interesting. In the article, Wegert highlights how […]
Continue readingAs someone in B2B, do you feel left out of the social media buzz? I read a good article on “What’s Wrong With Social Media For B2B Marketing” by John Miller who also writes the Modern B2B Marketing blog. John’s article highlights something most of us in B2B marketing have come to accept. B2C marketing […]
Continue readingI liked this post by Joe Cullinane, author of 21st Century Selling, over at his WOMP blog. Although his post is poorly formatted, as one huge paragraph, the content is good. Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic. To be effective at word-of-mouth (WOM) he recommends, […]
Continue readingThe premise of my post is that B2B marketing and B2C marketing are different. B2B must stop copying B2C – we’re not Coca-Cola, Disney or McDonald’s – so let’s stop acting like it! When it comes to word of mouth marketing (WOM), I’ve observed that many B2B marketers, marketing blogs and the media seem overly […]
Continue readingI read stories like this one on social networking and have to ask… can the average person (who isn’t a master networker already) generate sales leads or a new job from a social networking tool? Not really. It takes just as much effort to use online networking tools as it does just to nurture relationships […]
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