What is a marketing strategy?I saw this article covering a new IDC report, “Marketing Budget Planner 2005: Benchmarks and Key Performance Indicators,” which concludes that technology marketing spending grew 6 percent in 2004, now accounting for 3.2 percent of corporate revenues. destinationCRM.com: Technology Marketing to Resume Growth
Continue readingChief Executive Magazine reported in its August/September issue that 73% of CEOs are involved or very involved in the marketing operations. Only 18% are very satisfied with their marketing organization. 35% say their marketing organization needs improvement. [based on survey of 288 CEO Magazine subscribers] Sam Decker wrote this entry on his Decker Marketing Blog. […]
Continue readingAre You Using this Powerful Networking Strategy? Jill Konrath wrote this great article on how strategic alliances are a powerful way to generate new business opportunities. InTouch (my company) is also featured in this article. Jill included excellent tips on how to develop strategic alliances. She writes, “Over the years, I’ve tried out numerous networking […]
Continue readingSuccessful lead generation must go beyond the marketing department. It requires a holistic approach that involves the entire company. This article from Marketing Biz-Community I think is right on point. Everyone needs to be part of the plan. It’s what we call holistic marketing. An approach that involves all players; a system based on partnerships […]
Continue readingI read an article in Forbes Magazine which discussed several trends in B2B marketing. The article states,”…lead generation and product launches top of mind for business marketers.” The most notable trend was B2B Marketing investment has increased, especially, marketing and support services. Forbes.com: B2B Back In Business
Continue readingThank you for nominating the B2B Lead Generation Blog! Check out the other 28 quality blogs that were nominated for the Readers’ Choice Blog Awards (listed by category). I’m listed in the “Business-to-Business Marketing” section. If I merit your vote, please let them know. Click here to see the list and vote. 1. We’ve included […]
Continue readingMarketingSherpa just released their e-book Marketing Wisdom for 2004. This e-book contains real-life tips from 99 Marketers. I contributed entry #54 on lead generation. You can download your copy free. Download Marketing Wisdom for 2004 .pdf
Continue readingTeamwork is essential to get the maximum ROI from lead generation programs. So, are you sending inquiries or qualified leads to over your sales team? I’ve talked with at least 100 companies, in the last 6-months, and 90% of lack a clear definition (between sales and marketing) of what a sales lead really means. So, […]
Continue readingAs the technology economy recovers, tech marketers in 2004 will be more focused on lead generation, measurement and finding new niches and services for customers, according to recent reports on IT marketing trends. This was found during a recent study of 359 technology executives by Bitpipe and Sam Whitmore’s Media. The study of 359 tech […]
Continue readingAccording to a recent study, lead generation is the number one goal of websites. I recommend this Case Study from MarketingSherpa.com (despite being e-commerce in nature) because the concepts explained will help you improve your websites lead generation results. Palo Alto Software Raises its Sales Conversion Rates from 1.01 to 2.39 with Site Design Tweaks […]
Continue readingAre you having trouble justifying your Marketing plans and budgets to the CEO or CFO? Are they looking for accountability and results? Are you interested in increasing your value to the company and thereby increase your pay and bonus? Listen to archived live recording of this 1-hour teleseminar by Guy Powell, Author of Return on […]
Continue readingI met with a client today and the subject of trigger events came up. They look for companies that have an executive leadership opening or an active search in process. Job openings are trigger events or they are a leading indicator that a bigger trigger event is about to happen. Job postings are created during […]
Continue readingMy friend, Jill Konrath, wrote an article about how to create a strong value proposition. I posted a link to a free recording that you can listen to from your desk. Jill writes, “most companies have lousy value propositions. A strong value proposition is the only thing that captures the attention of stressed out, decisionmakers. […]
Continue readingI enjoyed this article about building a relationship with your potential customers. This is a must read for IT consultants. A Revolutionary Marketing Strategy …Trust MeBy Andrew Neitlich
Continue readingBottom line: Most advertising agencies don’t know how to generate qualified leads. I want more ad agencies in the B2B lead generation business. To do this would require an agency to change their mindset. It’s thinking of marketing as a conversation (that is valuable to the customer) not as a campaign (more on that later). […]
Continue readingIDC’s published a study on tech marketing benchmarks for budgets. IDC surveyed over 100 of the largest tech vendors and compiled a database that represents approximately $400 billion in total revenue and over $11 billion in marketing spend. Top 5 mandates in 2004 from CEO’s at these technology marketing companies are: Provide consistent ROI measurement […]
Continue readingLead generation is a higher priority than e-commerce according to this article. WebTrends survey finds lead generation top Web-site goal MarketingSherpa’s Buyer’s Guide to SEO Firms~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~121 search engine optimization firms profiled – including handy comparison chart and index by clients. Plus tips on how much to pay, estimating ROI, and avoiding dangerous practices that can […]
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