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Category Archives for "Marketing Strategy"

What is a marketing strategy?

A plan of action and built and designed to promote and sell a service or product. Developing a good strategy for marketing is created from customer insight, research, product market fit, value proposition. Market strategy and tactics include:  outbound marketing, content marketing, inbound marketing, social media marketing, sales strategy search engine optimization, and branding & design

Must-read marketing strategy articles

3 Good Questions to Align B2B Marketing, Sales, and Strategy 31 ways to improve marketing-sales alignment quickly Marketing Strategy: 3 Steps to find the best tactics and results Why Not To Focus On Marketing and Sales Alignment In 2019
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CEOs Not Happy With Their Marketing

Chief Executive Magazine reported in its August/September issue that 73% of CEOs are involved or very involved in the marketing operations. Only 18% are very satisfied with their marketing organization. 35% say their marketing organization needs improvement. [based on survey of 288 CEO Magazine subscribers] Sam Decker wrote this entry on his Decker Marketing Blog. […]

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Strategic Alliances and Lead Generation

Are You Using this Powerful Networking Strategy? Jill Konrath wrote this great article on how strategic alliances are a powerful way to generate new business opportunities. InTouch (my company) is also featured in this article. Jill included excellent tips on how to develop strategic alliances. She writes, “Over the years, I’ve tried out numerous networking […]

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Lead Generation requires Holistic marketing

Successful lead generation must go beyond the marketing department. It requires a holistic approach that involves the entire company. This article from Marketing Biz-Community I think is right on point. Everyone needs to be part of the plan. It’s what we call holistic marketing. An approach that involves all players; a system based on partnerships […]

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MarketingSherpa Readers Choice Blog Awards

Thank you for nominating the B2B Lead Generation Blog! Check out the other 28 quality blogs that were nominated for the Readers’ Choice Blog Awards (listed by category). I’m listed in the “Business-to-Business Marketing” section. If I merit your vote, please let them know. Click here to see the list and vote. 1. We’ve included […]

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job postings are trigger events

I met with a client today and the subject of trigger events came up. They look for companies that have an executive leadership opening or an active search in process. Job openings are trigger events or they are a leading indicator that a bigger trigger event is about to happen. Job postings are created during […]

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Is Your Value Proposition Strong Enough?

My friend, Jill Konrath, wrote an article about how to create a strong value proposition. I posted a link to a free recording that you can listen to from your desk. Jill writes, “most companies have lousy value propositions. A strong value proposition is the only thing that captures the attention of stressed out, decisionmakers. […]

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Agencies the Jig is Up

Bottom line: Most advertising agencies don’t know how to generate qualified leads. I want more ad agencies in the B2B lead generation business. To do this would require an agency to change their mindset. It’s thinking of marketing as a conversation (that is valuable to the customer) not as a campaign (more on that later). […]

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WebTrends survey finds lead generation top Web-site goal

Lead generation is a higher priority than e-commerce according to this article. WebTrends survey finds lead generation top Web-site goal MarketingSherpa’s Buyer’s Guide to SEO Firms~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~121 search engine optimization firms profiled – including handy comparison chart and index by clients. Plus tips on how much to pay, estimating ROI, and avoiding dangerous practices that can […]

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