What is a marketing strategy?

How to Build a Quality List and Make Data Drive Leads

If you attended our most recent B2B Lead Roundtable webinar, you found out why Brandon Stamschror, Senior Director of Operations for MECLABS Leads Group, is passionate about investing in the very best data possible: it may cost more upfront, but the return is more than worth it. During the presentation, Brandon details an experiment with […]

Four Reasons Why Funnels Are a Marketer’s Best Friend

Funnels are like the central nervous system of the best sales organizations. Few marketing departments depend on funnels to run their business the way sales leaders do. Yes, messaging, segmentation, branding, and numerous other considerations are extremely important. But no tool can impact financial performance for marketing as much as a funnel. There are four […]

Webinar Replay: How CRM Revolutionized Marketing and Lead Generation at Volvo North America

This is a replay of the B2B Lead Roundtable webinar, How Volvo Construction Improved Leads, Increase Sales by Bridging the Sales-Marketing Gap

9 Reasons Why B2B Marketing Should Own Teleprospecting

Over the last several years, according to MarketingSherpa, marketing departments are increasingly taking responsibility for tele-prospecting. Why do you suppose that is happening? Let me be clear: teleprospecting is not selling something over the phone, a function that remains squarely in the sales organization. B2B companies use telesprospecting to follow up on and qualify marketing-generated responders, […]

The Smartest Marketers Never Stop Learning

How do you know what’s really working in marketing? By asking real marketers. MarketingSherpa just published three reports: 2011 B2B Advanced Practices Handbook, CMO Perspectives on B2B Marketing Automation, and CMO Perspectives on the Complex Sale. They are the result of in-depth research of more than 1,000 B2B marketers, including nearly 300 CMOs. They reveal what these front-line professionals have done in the past few months that have created real results.

The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

Learn how the fastest-growing companies are using Revenue Performance Management to optimize return on marketing investment and achieve unprecedented competitive differentiation in this free webinar replay, and sign up for our next webinar, “How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results.”

Marketing Wisdom: In the end, it’s all about…

Daniel Burstein, MECLABS Director of Editorial Content, compiled powerful marketing wisdom when he requested top marketing bloggers write their last blog post. Look for blogs using #lastblog. Here are a few takeaways worth reading.

Moving from Demand Generation to Revenue Performance Management

Learn from the pioneers of revenue’s new frontier at the B2B Lead Generation Roundtable Webinar on February 1. Paul Teshima, Eloqua’s Senior Vice President of Customer Strategy and Success, and Hope Frank, Chief Marketing officer for Webtrends, will look at how they, and other top-performing organizations, have optimized the sales and marketing funnel with Revenue Performance Management.

Marketers Deserve Attention Too

Have you had some great marketing successes this year? Then you’ll want to let the folks at MarketingSherpa know. They’re compiling their ninth annual MarketSherpa 2011 Wisdom Report. Go to http://sherpa.wisdomreport2011.sgizmo.com/

The More B2B Marketing Changes, the More It Stays the Same

No matter where you are in the world or in your career, no matter how many marketing toys you have to play with, marketing all boils down to the challenge of having relevant conversations with the right people in the right companies and building the kind of relationship that ultimately results in sales.

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