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Category Archives for "Marketing Strategy"

What is a marketing strategy?

A plan of action and built and designed to promote and sell a service or product. Developing a good strategy for marketing is created from customer insight, research, product market fit, value proposition. Market strategy and tactics include:  outbound marketing, content marketing, inbound marketing, social media marketing, sales strategy search engine optimization, and branding & design

Must-read marketing strategy articles

3 Good Questions to Align B2B Marketing, Sales, and Strategy 31 ways to improve marketing-sales alignment quickly Marketing Strategy: 3 Steps to find the best tactics and results Why Not To Focus On Marketing and Sales Alignment In 2019
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Better Sales and Marketing Integration

Poor sales and marketing integration is so common that it risks cliché.  I believe the answer to better integration is by taking a more strategic approach to lead generation. Last night, I stumbled upon Jeremy Porter’s notes and observations from DMA’s B-to-B Conference session entitled, “Sales and Marketing Integration: How To Make It Happen and […]

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B2B Marketing and PR Internship

Wanted: an exceptional college student to work with me on special projects.  Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.  […]

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Lead Generation via Industry Experts

Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).  Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry.  Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs.  Now you […]

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Bigger Budgets For Marketers Who Measure Lead Generation Effectiveness

Peter DeLegge’s article on MarketingToday.com has a great headline, “Senior Execs Say Marketing Budgets Will Rise 20%, Jump 27% for Companies that Measure Effectiveness.” I liked this article because touches on two points that I’ve been writing and speaking about for some time.  ROI measurement is the CEO’s top mandate for marketing Marketers who measure […]

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Strategize to get more referral leads

This article is a good reminder that our personal connections with our existing customers are an excellent source of future business via referrals.  Sell More – bizjournals.com – Strategize to get more leads. SoftwareCEO.com gives some good ideas on how to proactively generate more word-of-mouth leads in their “tip of the week” section (on their […]

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10 things marketers will focus on in 2005

Kate Maddox in BtoB Magazine writes, “The pressure to prove the return on marketing investment and the need for corporate accountability are driving many of the key marketing trends for 2005.” 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in […]

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Why IT Must Help Marketing and Sales Collaborate with Lead Generation

A report by Aberdeen Group, “Sales Effectiveness: Helping Sales Sell” concludes, “70% of companies have misdirected their spending on sales/marketing technology and need to align their investment towards the goal of helping sales sell.” Is your CRM software a joke?Despite the time and money being spent on sales and marketing technology like CRM, web analytics […]

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CMO's losing influence at the executive table

A new report by the CMO Council stated, marketing performance measurement (MPM) is a top priority for CEO’s but most companies don’t have a MPM program in place. The report said, “accountability—not brand or eyeballs—is the new watchword for the chief marketing officer.” Why? Many CMO’s hoped that technology (CRM and MRM) would close in […]

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Marketing Performance Measurement

CEO’s top mandate for marketers is to accurately measure return on investment. The trouble for marketers is that they have the desire but lack tools and resources to execute. I just watched this webcast, “Marketing Performance Measurement: The New Strategic Imperative” by the CMO Council. This high-level webcast features interviews with senior marketers about issues […]

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