Category Archives for "Marketing Strategy"

What is a marketing strategy?

A plan of action and built and designed to promote and sell a service or product. Developing a good strategy for marketing is created from customer insight, research, product market fit, value proposition.

Market strategy and tactics include:  outbound marketing, content marketing, inbound marketing, social media marketing, sales strategy search engine optimization, and branding & design

Must-read marketing strategy articles

3 Good Questions to Align B2B Marketing, Sales, and Strategy

31 ways to improve marketing-sales alignment quickly

Marketing Strategy: 3 Steps to find the best tactics and results

Why Not To Focus On Marketing and Sales Alignment In 2019


Four Reasons Why Funnels Are a Marketer’s Best Friend

Funnels are like the central nervous system of the best sales organizations. Few marketing departments depend on funnels to run their business the way sales leaders do. Yes, messaging, segmentation, branding, and numerous other considerations are extremely important. But no tool can impact financial performance for marketing as much as a funnel. There are four […]

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9 Reasons Why B2B Marketing Should Own Teleprospecting

Over the last several years, according to MarketingSherpa, marketing departments are increasingly taking responsibility for tele-prospecting. Why do you suppose that is happening? Let me be clear: teleprospecting is not selling something over the phone, a function that remains squarely in the sales organization. B2B companies use telesprospecting to follow up on and qualify marketing-generated responders, […]

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The Smartest Marketers Never Stop Learning

How do you know what’s really working in marketing? By asking real marketers. MarketingSherpa just published three reports: 2011 B2B Advanced Practices Handbook, CMO Perspectives on B2B Marketing Automation, and CMO Perspectives on the Complex Sale. They are the result of in-depth research of more than 1,000 B2B marketers, including nearly 300 CMOs. They reveal what these front-line professionals have done in the past few months that have created real results.

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The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

Learn how the fastest-growing companies are using Revenue Performance Management to optimize return on marketing investment and achieve unprecedented competitive differentiation in this free webinar replay, and sign up for our next webinar, “How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results.”

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Moving from Demand Generation to Revenue Performance Management

Learn from the pioneers of revenue’s new frontier at the B2B Lead Generation Roundtable Webinar on February 1. Paul Teshima, Eloqua’s Senior Vice President of Customer Strategy and Success, and Hope Frank, Chief Marketing officer for Webtrends, will look at how they, and other top-performing organizations, have optimized the sales and marketing funnel with Revenue Performance Management.

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