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Category Archives for "Marketing Strategy"

What is a marketing strategy?

A plan of action and built and designed to promote and sell a service or product. Developing a good strategy for marketing is created from customer insight, research, product market fit, value proposition.

Market strategy and tactics include:  outbound marketing, content marketing, inbound marketing, social media marketing, sales strategy search engine optimization, and branding & design

Must-read marketing strategy articles

3 Good Questions to Align B2B Marketing, Sales, and Strategy

31 ways to improve marketing-sales alignment quickly

Marketing Strategy: 3 Steps to find the best tactics and results

Why Not To Focus On Marketing and Sales Alignment In 2019

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Marketing Strategy: 3 Steps to find the best tactics and results

There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics. With more than two decades in B2B sales and marketing leadership positions, most recently […]

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Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. This approach enabled Celarity, a marketing and creative services staffing and recruiting firm, to double the number of candidates it places and increase revenue by more than […]

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How to Get the CEO to Support Your Next Marketing Plan

Do you feel you have the full support of your CEO for your marketing plan? I caught up with with a colleague who coaches marketers. He has a lot of experience to offer but he often feels like his hands are tied. He voiced his frustration to me: “Nearly everyone I talked to say they […]

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Aha! Marketing Leaders Reveal Their Most Powerful Business Insights from 2011

At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. Our responses are compiled in the video below; hearing what my colleagues had to say produced even more “aha” moments for me, and I’m […]

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Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works

If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe  (pictured at below) has some news for you: Most of your peers are too. Why is she so certain? As a research manager for MECLABS Conversion Group, Zuzia spent two full days at MarketingSherpa’s B2B Summit in San Francisco providing one-on-one coaching to […]

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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. At the beginning of the webinar, Jen Doyle, MarketingSherpa […]

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Webinar: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

I am especially looking forward to the next B2B Lead Roundtable webinar. You should be, too, if you’re eager to find out how your peers are responding to today’s marketplace, and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts. Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author […]

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Have a minute? Brian Carroll reveals how sales teams pay dearly for cheap data

The temptation to buy data at pennies per contact – especially when you have limited resources – can be overwhelming. But whatever you do, you must resist. In the short video below, taken at MarketingSherpa’s B2B Summit in Boston, Brian Carroll explains why. [youtube clip_id=”ytBYIuNaxnM” width=”600″ height=”400″] Did you find this valuable? If so, remember, […]

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