What is a marketing strategy?

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

In this B2B Lead Roundtable Blog post, watch an excerpt from a session at last year’s B2B Summit 2012. Learn how Volvo Construction drove site visits through email campaigns, and watch the entire session video replay to learn more about the team’s efforts.

Marketing Optimization: 3 steps to gain C-suite buy-in

Marketers who have the respect of the C-suite can connect their efforts to driving revenue. So read on to learn three steps marketers can use to get buy-in from the C-suite for testing and optimization that you can use to aid your conversion rate optimization efforts.

Digital Marketing: How to craft a value proposition in 5 simple steps

There’s a fundamental question every customer wants answered that directly impacts your ability to convert – “If I’m your ideal prospect, why should I buy from you rather than any of your competitors?” So read further to learn more about how you can identify and express a value proposition in five simple steps using the MECLABS value proposition worksheet.

How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company

Certif-A-Gift Company had always invested most of its time and resources at the very top of the marketing funnel by building awareness among its channel partners. Read on to find out how reversing the funnel led to a 14% sales increase for the company.

How Dissatisfied CEOs Push Marketers into the Future

According to a MarketingWeek article, 70% of CEOs have lost trust in marketers. However, CEOs have just woken up to a new trend in marketing: aligning key performance indicators (KPIs) with clear marketing objectives. This disappointment is merely a snapshot of what is happening right now. Read on to learn how marketers are making it a goal to improve acting on data to boost performance.

Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace

In many organizations, Marketing and Sales tell the same story from very different perspectives, resulting in inconsistent messaging reach prospects. Read on for a high-level breakdown of the five-step process ADP used to achieve Sales-Marketing alignment and to engage customers at a faster pace.

End the budget war of Finance vs Marketing

I look at the challenge that marketers often face when it comes to getting their budgets approved by finance and I wonder why does it have to be so hard? Many financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue. What’s the bottom […]

Buy, Build or Both Part 2: The basics of list building

Editor’s Note: This is the second of a series of articles to help marketers and salespeople looking for a reliable lead list. Read the first post here: “List Buying: 3 reasons why this tactic can be deadly for marketers.” In the previous blog post, Mike Volpe, CMO of HubSpot, exhorted marketers to stop buying lists […]

Marketing Strategy: 3 Steps to find the best tactics and results

There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics. With more than two decades in B2B sales and marketing leadership positions, most recently […]

Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. This approach enabled Celarity, a marketing and creative services staffing and recruiting firm, to double the number of candidates it places and increase revenue by more than […]

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