Category Archives for "Marketing Strategy"

What is a marketing strategy?

A plan of action and built and designed to promote and sell a service or product. Developing a good strategy for marketing is created from customer insight, research, product market fit, value proposition.

Market strategy and tactics include:  outbound marketing, content marketing, inbound marketing, social media marketing, sales strategy search engine optimization, and branding & design

Must-read marketing strategy articles

3 Good Questions to Align B2B Marketing, Sales, and Strategy

31 ways to improve marketing-sales alignment quickly

Marketing Strategy: 3 Steps to find the best tactics and results

Why Not To Focus On Marketing and Sales Alignment In 2019


B2B Marketing: 3 simple tips for creating PPC ads

PPC ad campaigns can be tough when you consider character limits and the different strategies needed to craft ads for a highly targeted audience on social media sites versus search engines ads where keywords strategy comes into play. These challenges can make PPC copywriting seem more like an art, but there a few tips you can use to distill those difficulties down to some across-the-board basics. Read on to learn three tips for PPC ad copywriting you can use to aid your copywriting efforts.

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Lead Generation: Who knows the customer better – Marketing or Sales?

It’s human nature to feel that we have a golden gut to some extent, especially when we’re interacting directly with customers. But in today’s marketplace where data, metrics, analysis and tracking results can help you drill down on customer behavior, the era of the golden gut has come to a close. So, read to learn more about how Marie Wiese, President, Marketing CoPilot, ran an experiment with, a North American B2B systems integration company, to create a keyword strategy that would support lead nurturing far beyond any marketing intuitions.

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Digital Marketing: How to craft a value proposition in 5 simple steps

There’s a fundamental question every customer wants answered that directly impacts your ability to convert – “If I’m your ideal prospect, why should I buy from you rather than any of your competitors?” So read further to learn more about how you can identify and express a value proposition in five simple steps using the MECLABS value proposition worksheet.

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How Dissatisfied CEOs Push Marketers into the Future

According to a MarketingWeek article, 70% of CEOs have lost trust in marketers. However, CEOs have just woken up to a new trend in marketing: aligning key performance indicators (KPIs) with clear marketing objectives. This disappointment is merely a snapshot of what is happening right now. Read on to learn how marketers are making it a goal to improve acting on data to boost performance.

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Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace

In many organizations, Marketing and Sales tell the same story from very different perspectives, resulting in inconsistent messaging reach prospects. Read on for a high-level breakdown of the five-step process ADP used to achieve Sales-Marketing alignment and to engage customers at a faster pace.

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