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What is a marketing strategy?

A plan of action and built and designed to promote and sell a service or product. Developing a good strategy for marketing is created from customer insight, research, product market fit, value proposition.

Market strategy and tactics include:  outbound marketing, content marketing, inbound marketing, social media marketing, sales strategy search engine optimization, and branding & design

Must-read marketing strategy articles

3 Good Questions to Align B2B Marketing, Sales, and Strategy

31 ways to improve marketing-sales alignment quickly

Marketing Strategy: 3 Steps to find the best tactics and results

Why Not To Focus On Marketing and Sales Alignment In 2019

Digital Marketing: How to craft a value proposition in 5 simple steps

There’s a fundamental question every customer wants answered that directly impacts your ability to convert – “If I’m your ideal prospect, why should I buy from you rather than any of your competitors?” So read further to learn more about how you can identify and express a value proposition in five simple steps using the MECLABS value proposition worksheet.

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How Dissatisfied CEOs Push Marketers into the Future

According to a MarketingWeek article, 70% of CEOs have lost trust in marketers. However, CEOs have just woken up to a new trend in marketing: aligning key performance indicators (KPIs) with clear marketing objectives. This disappointment is merely a snapshot of what is happening right now. Read on to learn how marketers are making it a goal to improve acting on data to boost performance.

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Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace

In many organizations, Marketing and Sales tell the same story from very different perspectives, resulting in inconsistent messaging reach prospects. Read on for a high-level breakdown of the five-step process ADP used to achieve Sales-Marketing alignment and to engage customers at a faster pace.

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Marketing Strategy: 3 Steps to find the best tactics and results

There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics. With more than two decades in B2B sales and marketing leadership positions, most recently […]

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Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. This approach enabled Celarity, a marketing and creative services staffing and recruiting firm, to double the number of candidates it places and increase revenue by more than […]

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