What is a marketing strategy?

Top 6 focus areas for B2B marketers

As 2013 wraps up, we wanted to take a minute to reflect on the top lessons and insights we’ve discussed this year. Read on for six top focus areas for 2013 to apply to your efforts in the new year.

B2B Marketing: 3 simple tips for creating PPC ads

PPC ad campaigns can be tough when you consider character limits and the different strategies needed to craft ads for a highly targeted audience on social media sites versus search engines ads where keywords strategy comes into play. These challenges can make PPC copywriting seem more like an art, but there a few tips you can use to distill those difficulties down to some across-the-board basics. Read on to learn three tips for PPC ad copywriting you can use to aid your copywriting efforts.

Lead Generation: Who knows the customer better – Marketing or Sales?

It’s human nature to feel that we have a golden gut to some extent, especially when we’re interacting directly with customers. But in today’s marketplace where data, metrics, analysis and tracking results can help you drill down on customer behavior, the era of the golden gut has come to a close. So, read to learn more about how Marie Wiese, President, Marketing CoPilot, ran an experiment with Grantek.com, a North American B2B systems integration company, to create a keyword strategy that would support lead nurturing far beyond any marketing intuitions.

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

In this B2B Lead Roundtable Blog post, watch an excerpt from a session at last year’s B2B Summit 2012. Learn how Volvo Construction drove site visits through email campaigns, and watch the entire session video replay to learn more about the team’s efforts.

Marketing Optimization: 3 steps to gain C-suite buy-in

Marketers who have the respect of the C-suite can connect their efforts to driving revenue. So read on to learn three steps marketers can use to get buy-in from the C-suite for testing and optimization that you can use to aid your conversion rate optimization efforts.

Digital Marketing: How to craft a value proposition in 5 simple steps

There’s a fundamental question every customer wants answered that directly impacts your ability to convert – “If I’m your ideal prospect, why should I buy from you rather than any of your competitors?” So read further to learn more about how you can identify and express a value proposition in five simple steps using the MECLABS value proposition worksheet.

How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company

Certif-A-Gift Company had always invested most of its time and resources at the very top of the marketing funnel by building awareness among its channel partners. Read on to find out how reversing the funnel led to a 14% sales increase for the company.

How Dissatisfied CEOs Push Marketers into the Future

According to a MarketingWeek article, 70% of CEOs have lost trust in marketers. However, CEOs have just woken up to a new trend in marketing: aligning key performance indicators (KPIs) with clear marketing objectives. This disappointment is merely a snapshot of what is happening right now. Read on to learn how marketers are making it a goal to improve acting on data to boost performance.

Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace

In many organizations, Marketing and Sales tell the same story from very different perspectives, resulting in inconsistent messaging reach prospects. Read on for a high-level breakdown of the five-step process ADP used to achieve Sales-Marketing alignment and to engage customers at a faster pace.

End the budget war of Finance vs Marketing

I look at the challenge that marketers often face when it comes to getting their budgets approved by finance and I wonder why does it have to be so hard? Many financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue. What’s the bottom […]

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