What is a marketing strategy?

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What is a marketing strategy?
A plan of action and built and designed to promote and sell a service or product. Developing a good strategy for marketing is created from customer insight, research, product market fit, value proposition.
Market strategy and tactics include: outbound marketing, content marketing, inbound marketing, social media marketing, sales strategy search engine optimization, and branding & design
Must-read marketing strategy articles
3 Good Questions to Align B2B Marketing, Sales, and Strategy
31 ways to improve marketing-sales alignment quickly
Marketing Strategy: 3 Steps to find the best tactics and results
Why Not To Focus On Marketing and Sales Alignment In 2019

How to deal with change and be a better marketer

Learn six ways marketers can deal with change and prepare for the future of marketing

4 Perspectives That Should Shape Your View of Value Propositions

Learn from Michael Lanning, the person who first coined the phrase “value proposition,” how this essential business principle applies to the B2B realm.

8 Questions to Steer Your Marketing Priorities

You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software, and platforms. But these tools, […]

Where’s the Passion in B2B Marketing?

Blogging from Dreamforce 2014, Brian Carroll shares his views on the importance of bringing passion to B2B marketing. This post covers how to get your heart back into marketing as well as 14 tips to help you increase your passion.

5 Ways to Deal with Change for Successful Marketing

Change is an ongoing part of life, and the world of marketing is no exception. In this B2B Lead Roundtable Blog post, Brian Carroll offers five tips on dealing with the changing landscape of the business and marketing world.

Why Servant Marketing Matters

The days of pitches, corporate speak, buzzwords and hype are over. Today’s customer is sophisticated and has access to more information than ever. This means marketers must take the time to truly understand their customer and then help them identify and solve their problems. Brian Carroll lays out the concept he calls servant marketing in this B2B Lead Roundtable Blog post.

Now, Go and Do: Create standardized, well-understood metrics for your organization

Data management is an issue that affects many marketers in the digital marketing world, who are awash in data and overwhelmed with added duties of interpretation and reporting. Check out this B2B Lead Roundtable Blog post to learn more from a recent case study featuring Stephanie Logerot, Database Marketing Specialist; and Jordan Hefton, Global Database Marketing Analyst; all of National Instruments, on how you can tackle and master analytics reporting.

Customer-centric Marketing: Using metaphors in your B2B strategy

Watch this video excerpt featuring Jacob Baldwin, Digital Marketing Manager, One Call Now, at Lead Gen Summit 2013 presenting how he and his team utilized personas to optimize the company’s website.

Marketing Strategy: 3 steps to help optimize website user experience

Learn three steps to optimize your web experience and to get more leads by getting feedback from prospects and customers.. This is the most valuable insight you’ll ever receive because it gives you a direct window into how you serve your customers.