Category Archives for "Marketing Strategy"

What is a marketing strategy?

A plan of action and built and designed to promote and sell a service or product. Developing a good strategy for marketing is created from customer insight, research, product market fit, value proposition.

Market strategy and tactics include:  outbound marketing, content marketing, inbound marketing, social media marketing, sales strategy search engine optimization, and branding & design

Must-read marketing strategy articles

3 Good Questions to Align B2B Marketing, Sales, and Strategy

31 ways to improve marketing-sales alignment quickly

Marketing Strategy: 3 Steps to find the best tactics and results

Why Not To Focus On Marketing and Sales Alignment In 2019


Why Servant Marketing Matters

The days of pitches, corporate speak, buzzwords and hype are over. Today’s customer is sophisticated and has access to more information than ever. This means marketers must take the time to truly understand their customer and then help them identify and solve their problems. Brian Carroll lays out the concept he calls servant marketing in this B2B Lead Roundtable Blog post.

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Now, Go and Do: Create standardized, well-understood metrics for your organization

Data management is an issue that affects many marketers in the digital marketing world, who are awash in data and overwhelmed with added duties of interpretation and reporting. Check out this B2B Lead Roundtable Blog post to learn more from a recent case study featuring Stephanie Logerot, Database Marketing Specialist; and Jordan Hefton, Global Database Marketing Analyst; all of National Instruments, on how you can tackle and master analytics reporting.

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Marketing Strategy: 3 steps to help optimize website user experience

Learn three steps to optimize your web experience and to get more leads by getting feedback from prospects and customers.. This is the most valuable insight you’ll ever receive because it gives you a direct window into how you serve your customers.

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B2B Marketing: 3 simple tips for creating PPC ads

PPC ad campaigns can be tough when you consider character limits and the different strategies needed to craft ads for a highly targeted audience on social media sites versus search engines ads where keywords strategy comes into play. These challenges can make PPC copywriting seem more like an art, but there a few tips you can use to distill those difficulties down to some across-the-board basics. Read on to learn three tips for PPC ad copywriting you can use to aid your copywriting efforts.

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Lead Generation: Who knows the customer better – Marketing or Sales?

It’s human nature to feel that we have a golden gut to some extent, especially when we’re interacting directly with customers. But in today’s marketplace where data, metrics, analysis and tracking results can help you drill down on customer behavior, the era of the golden gut has come to a close. So, read to learn more about how Marie Wiese, President, Marketing CoPilot, ran an experiment with, a North American B2B systems integration company, to create a keyword strategy that would support lead nurturing far beyond any marketing intuitions.

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