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What is a marketing strategy?
A plan of action and built and designed to promote and sell a service or product. Developing a good strategy for marketing is created from customer insight, research, product market fit, value proposition.
Market strategy and tactics include: outbound marketing, content marketing, inbound marketing, social media marketing, sales strategy search engine optimization, and branding & design
Must-read marketing strategy articles
3 Good Questions to Align B2B Marketing, Sales, and Strategy
31 ways to improve marketing-sales alignment quickly
Marketing Strategy: 3 Steps to find the best tactics and results
Why Not To Focus On Marketing and Sales Alignment In 2019

How to stop the hustle and establish work-life boundaries

Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo

How to Get Sales and Marketing Operating as One Team

Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.

How to Scale Your Account Based Marketing Efforts Faster

Learn how to scale account based marketing (ABM) with a three-tiered approach. Get resources and tips on how you can improve your ABM results faster.

The Most Important B2B Marketing Metrics for CEOs

Find out the 6 most important marketing metrics that CEOs love along with tips and resources to calculate these vital KPIs right now

Why Not To Focus On Marketing and Sales Alignment In 2019

Discover the 4 core problems that organizations should focus on addressing first to get greater sales and marketing alignment now and more revenue.

Gartner Research: Boost Your Growth From Existing Customers

Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale

What Can B2B Marketers Gain from Growth Hacking?

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. As marketers, we […]

Fast Growth B2B Marketing: From 0 to 500,000 Users

How can you drive fast growth with marketing? Learn how in this in-depth interview with Jim Fowler, CEO of Owler on what he’s learned to drive fast growth

16 Proven Ways to Get More & Better Opportunities Now

When I’ve talked with marketers about their B2B lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase quantity” or “We need to generate more qualified sales leads.” Marketers spend a lot of time and effort doing inbound marketing, but they often struggle […]

3 Good Questions to Align B2B Marketing, Sales, and Strategy

Learn 3 questions to align strategy, b2b marketing, and sales to get better results with Frank Cespedes, Senior Lecturer at Harvard Business School

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