Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo
Continue readingLearn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.
Continue readingLearn how to scale account based marketing (ABM) with a three-tiered approach. Get resources and tips on how you can improve your ABM results faster.
Continue readingFind out the 6 most important marketing metrics that CEOs love along with tips and resources to calculate these vital KPIs right now
Continue readingDiscover the 4 core problems that organizations should focus on addressing first to get greater sales and marketing alignment now and more revenue.
Continue readingLearn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale
Continue readingWhat can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. As marketers, we […]
Continue readingHow can you drive fast growth with marketing? Learn how in this in-depth interview with Jim Fowler, CEO of Owler on what he’s learned to drive fast growth
Continue readingWhen I’ve talked with marketers about their B2B lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase quantity” or “We need to generate more qualified sales leads.” Marketers spend a lot of time and effort doing inbound marketing, but they often struggle […]
Continue readingLearn 3 questions to align strategy, b2b marketing, and sales to get better results with Frank Cespedes, Senior Lecturer at Harvard Business School
Continue readingLearn six ways marketers can deal with change and prepare for the future of marketing
Continue readingLearn from Michael Lanning, the person who first coined the phrase “value proposition,” how this essential business principle applies to the B2B realm.
Continue readingYou could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software, and platforms. But these tools, […]
Continue readingBlogging from Dreamforce 2014, Brian Carroll shares his views on the importance of bringing passion to B2B marketing. This post covers how to get your heart back into marketing as well as 14 tips to help you increase your passion.
Continue reading31 tips to get marketing and sales alignment and working as a team includes resources to help you get you collaborating quickly
Continue readingChange is an ongoing part of life, and the world of marketing is no exception. In this B2B Lead Roundtable Blog post, Brian Carroll offers five tips on dealing with the changing landscape of the business and marketing world.
Continue readingThe days of pitches, corporate speak, buzzwords and hype are over. Today’s customer is sophisticated and has access to more information than ever. This means marketers must take the time to truly understand their customer and then help them identify and solve their problems. Brian Carroll lays out the concept he calls servant marketing in this B2B Lead Roundtable Blog post.
Continue readingData management is an issue that affects many marketers in the digital marketing world, who are awash in data and overwhelmed with added duties of interpretation and reporting. Check out this B2B Lead Roundtable Blog post to learn more from a recent case study featuring Stephanie Logerot, Database Marketing Specialist; and Jordan Hefton, Global Database Marketing Analyst; all of National Instruments, on how you can tackle and master analytics reporting.
Continue readingWatch this video excerpt featuring Jacob Baldwin, Digital Marketing Manager, One Call Now, at Lead Gen Summit 2013 presenting how he and his team utilized personas to optimize the company’s website.
Continue readingLearn three steps to optimize your web experience and to get more leads by getting feedback from prospects and customers.. This is the most valuable insight you’ll ever receive because it gives you a direct window into how you serve your customers.
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