What is lead nurturing?

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What is Lead Nurturing?
It is focused on consistent and meaningful communication with viable potential customers regardless of their timing to buy. Nurturing is the process of developing relationships with potential buyers at each stage of the sales process, and helps progress every step of the buyer’s journey.
Must Read Nurture Articles
The following will help you get started with developing your lead nurturing strategy and approach quickly. 4 Step Do Lead Nurturing That Helps More Customers Buy How to use lead nurturing to revive leads and ROI Lead Nurturing: 5 Useful Tactics to Get More Opportunities Lead nurturing via email series and content marketing Why is lead nurturing like ripening bananas?

Podcast: How to Nurture Leads

You can increase your odds of success by adding a lead nurturing program to your marketing operations. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns. I was interviewed by Marketing2IT’s Ginna Hall on the subject of “How to Nurture Leads.” The interview is featured in […]

New Lead Nurturing Webinar

Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales. The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified […]

New and Improved Lead Nurturing Article

My new and improved article on “Lead Nurturing: Ripening The Right Bananas” was republished on RainToday.com. I’ve been pretty quiet with blogging lately as I’m busy doing final edits on my book, Lead Generation for the Complex Sale : Boost the Quality and Quantity of Leads to Increase Your ROI. There’s more information about the […]

Lead nurturing with a human touch

Marketers must stop viewing lead generation and lead nurturing as a series of campaigns. It’s a conversation. We must remember that companies don’t buy. People inside companies do. Lead generation starts the dialog with the right people within the right companies to find more immediate opportunities. Lead nurturing keeps the conversation going with relevant and […]

My Lead Nurturing Article in MarketingProfs.com

My article on lead nurturing was just published on MarketingProfs.com. Link: Lead Nurturing: Ripening the Right Bananas.

Why is lead nurturing like ripening bananas?

Imagine your marketplace is like a field of banana trees. Your marketing people are those who nurture and pick the bananas. Bananas are harvested when they are green, and they turn yellow as they ripen. Check out Chris Coleman’s book, “The Green Banana Papers.” Over 20 years of lead generation experience for 60 clients with […]

How lead nurturing improves lead generation ROI

In a complex sale, my experience is, most of the selling actually happens when the sales person isn’t there. I know there’s a lot of emphasis on lead generation (that’s a good thing) but, getting a ton of leads doesn’t guarantee that increased sales will follow. You can increase your odds success by adding a […]