ArchiveCategory Archives for "Lead Management"
What is lead management?
Lead management is the operational process that includes people and technology to manage leads from the first contact to a closed sale. It facilitates the connection between its advertising and inquiry responses to that advertising.
This process can fall into both marketing operations, sales enablement and is crucial to demand generation ROI. Lead management is often a precursor to sales management and part of overall customer relationship management and customer experience management.