Archive

Category Archives for "Lead Generation"

What is lead generation?

Lead generation describes the marketing strategy of developing and capturing interest in a product or service to develop a sales pipeline. Demand Generation and lead generation are connected.

Often Lead generation uses multiple digital channels. Lead generation has been undergoing dramatic changes in recent years from the rise of social media, content marketing, and inside sales.

Must read lead generation articles

Lead Generation 101: How to get started in demand generation

Who Should Own Lead Generation for a Complex Sale?

Lead Generation: How 64% of marketers starve Sales of opportunity

How to Find Decision-Maker’s Names

Sometimes big companies seem like impenetrable fortresses.  If you’re like many sellers I know, you’re stumped by the “Who do I call?” question – especially if you don’t know anyone who works in the account. In checking out their website, you discover info on the top-level corporate officers, but still don’t have a clue who’s […]

Continue reading
1

All of Us Are Stuck on Suck-Ups

I enjoyed this article because it touches on a matter that few if any leaders will talk about. The article is called “All of Us Are Stuck on Suck-Ups” I encourage you to read it. We all hate suck-ups. So why do we surround ourselves with them? Read this article to find out… Fast Company […]

Continue reading

Thanksgiving pride

Great day – Full house 40 people- warm fire – 2 turkeys and Filipino food – football – talking about old times and what’s next – kids laughter – new babies – watch football – nap. I admire my wife’s family – many who are first generation immigrants from the Philippines along with friends from […]

Continue reading

Top 10 Trends in Sales for 2004

Letterman couldn’t provide me with a better top-10 so here’s a list from the folks at CustomerThink A study of 1,535 professionals by CSO Insights in cooperation with CRMGuru.com, uncovered a wealth of insights in to the challenges sales forces are encountering today. The Top 10 trends for 2004 are… 1. It is all about […]

Continue reading

My Interview On KCCO Business Radio

I was interviewed on KCCO Business Radio (950 AM) on the subject of lead generation for the complex sale. The interview was part of KCCO’s Strictly Business program with Susie Jones (weekdays 4:00 to 6:00 PM). Listen to lead generation interview (File size is 1.48 MB) (Show length 6:28 minutes) Show Notes What is lead […]

Continue reading
1 17 18 19