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What is lead generation?

Lead generation describes the marketing strategy of developing and capturing interest in a product or service to develop a sales pipeline. Demand Generation and lead generation are connected. Often Lead generation uses multiple digital channels. Lead generation has been undergoing dramatic changes in recent years from the rise of social media, content marketing, and inside sales.

Must read lead generation articles

Lead Generation 101: How to get started in demand generation Who Should Own Lead Generation for a Complex Sale? Lead Generation: How 64% of marketers starve Sales of opportunity
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10 Most Popular B2B Lead Generation Blog Posts of 2017

Do you feel excited about your 2018 plan? I hope so. If not, you’re not alone. Why? Because dealing with change, staying motivated, and building momentum is hard. That’s why business plans often change February 1st (just like personal goals). To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on […]

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How to Use Trigger Events for More and Better Leads

People aren’t ready to buy when we want to sell. Think about it. This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help generate more sales CEB discovered that a typical for B2B customer is 57% into their purchase process before they […]

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Improving Lead Capture: 201% increase in leads with a better value proposition

Imagine doubling your lead conversion rate by doing one thing. What’s that one thing? Creating a better value proposition on your landing page. In the case study, you’ll learn how one company clarified the value proposition of a landing page for a 201% increase in captured leads. Here are the details of that case study: […]

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Lead Generation: How an insurance company reduced acquisition costs in purchased leads

When you need to supplement organic lead generation with purchased leads, how can you be sure that the leads you are purchasing are actually qualified and relevant? Read on to learn how Plymouth Rock Management Company of New Jersey, an insurance group, leveraged the right tools for their needs to ensure the leads they were purchasing were low risk and viable for business.

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