Category Archives for "Event Marketing"

What is event marketing?

Event marketing is a promotional strategy that involves live, face-to-face contact with companies and potential customers at events like, trade shows, webcasts, webinars, fairs, sporting events and more. The focus is on the physical or virtual experience to give the customers a more in-depth way to engage with a brand, service or product.

Must read event marketing articles

9 Tips to Get More ROI from Trade Shows and Event Marketing

Event Marketing: How a technology start-up made a trade show splash booth-free

Trade Show Follow-Up: 5 tips to get better ROI

100 Tips for Trade Show Lead Generation