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What is event marketing?

Event marketing is a promotional strategy that involves live, face-to-face contact with companies and potential customers at events like, trade shows, webcasts, webinars, fairs, sporting events and more. The focus is on the physical or virtual experience to give the customers a more in-depth way to engage with a brand, service or product.

Must read event marketing articles

9 Tips to Get More ROI from Trade Shows and Event Marketing

Event Marketing: How a technology start-up made a trade show splash booth-free

Trade Show Follow-Up: 5 tips to get better ROI

100 Tips for Trade Show Lead Generation

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Lead Generation tips for Tradeshows and Events

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead capture is to the lead management process. He writes: Without the continuity of using one lead […]

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Lead Nurturing is Walking the Buying Path with Your Customers

Are you doing lead nurturing to help your customers walk their buying path? A recent study of B-to-B buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! That’s why forming a plan for lead nurturing is such an […]

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