Category Archives for "Empathy-based Marketing"

empathy marketing empatheticWhat is empathy-based marketing?

Empathy-based marketing is about walking in your customer’s shoes to understand their experience and how we can better help them get what they want. You don’t want to think like the customer. You want to BE the customer. You move away from marketing-centric thinking to customer-centric thinking and speak to your customer’s motivations and from their perspective. Source: What is empathy based marketing

Must read empathetic marketing articles

Why Marketers Fail at Customer Empathy and How to Fix it How Empathy Will Grow Your Sales and Marketing Pipeline Growing B2B Sales with Trust and Empathy