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empathy marketing empatheticWhat is empathy-based marketing?

Empathy-based marketing is about walking in your customer’s shoes to understand their experience and how we can better help them get what they want. You don’t want to think like the customer. You want to BE the customer.

You move away from marketing-centric thinking to customer-centric thinking and speak to your customer’s motivations and from their perspective.

Source: What is empathy based marketing

Must read empathetic marketing articles

Why Marketers Fail at Customer Empathy and How to Fix it

How Empathy Will Grow Your Sales and Marketing Pipeline

Growing B2B Sales with Trust and Empathy

 

New Research: Customer Empathy and How to Solve Buying Problems

Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]

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Empathy, Web & People: Improving The B2B Customer Experience

Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a good experience, we have an expectation of those with whom we spend our money. We have seen this with 1-click ordering, same-day delivery, and improved e-commerce experiences.

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Why Customer Advocacy Should Be at The Heart of Your Marketing

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re also your best source of leads). How? Because you’re helping to motivate happy customers to speak about you positively to others. And delighted customers […]

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How Customer-Hero Stories Help You Connect Better

Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. […]

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How Empathy Will Grow Your Sales and Marketing Pipeline

Are you using empathy in your marketing? Why? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing A problem with I see with marketing (and sales) is this: we get clinical and treat our […]

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How to Put the Customer First in Lead Generation

What would happen if we stopped treating people as leads, and instead, treated them as human beings or future customers? What would happen if we put ourselves in our future customers’ shoes and looked at our messages from their perspective and tried to feel what they feel when they hear from us? Read on for insights into empathy marketing from Brian Carroll.

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Lead Generation: It’s all about building relationships

The world of lead generation is changing, but building relationships with customers remains one of the key fundamentals of B2B marketing that still has a lot of room for improvement. Listen to this podcast featuring Steve Gershik of LeadSpace, and Brain Carroll, Executive Director of Revenue Optimization, MECLABS, to learn more about changes in the world of the complex sales.

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