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empathy marketing empatheticWhat is empathy-based marketing?

Empathy-based marketing is about walking in your customer’s shoes to understand their experience and how we can better help them get what they want. You don’t want to think like the customer. You want to BE the customer.

You move away from marketing-centric thinking to customer-centric thinking and speak to your customer’s motivations and from their perspective.

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Must read empathetic marketing articles

Why Marketers Fail at Customer Empathy and How to Fix it

How Empathy Will Grow Your Sales and Marketing Pipeline

Growing B2B Sales with Trust and Empathy

 

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Customer Experience and lead generation, yes really

What would happen if we stopped treating people as leads, and instead, treated them as human beings or future customers? What would happen if we put ourselves in our future customers’ shoes and looked at our messages from their perspective and tried to feel what they feel when they hear from us? Read on for insights into empathy marketing from Brian Carroll.

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