Category Archives for "Email Marketing"

What is email marketing?

Email marketing is the digital marketing strategy of sending email messages to targeted contacts and customers. Sending targeted emails allows you to connect with your audience in a timely and highly personalized way.

Email marketing viewed as a primary digital marketing tactic is one of the most powerful channels for modern marketers because it often generates high ROI.

Must read email marketing articles

Email Marketing: 3 simple steps for building customer personas

Email Marketing: How do you create excitement around the content you have?

Email Marketing: 3 lead nurture paths you should automate

7 Tips to Boost Lead Nurturing Email Results Immediately


Email Marketing: Where’s the Innovation?

I always look forward to the announcement of the MarketingSherpa Email Marketing Award winners; they’re a great source of inspiration. In fact, just couple of weeks ago I wrote about how the B2B Best in Show Winner’s unexpected email approach grew its subscriber base by millions. But honestly, I think B2B marketers might be more […]

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Where do Your Email Newsletters go?

So I finally got a chance to catch my breath a bit and read some of the content on my “blogs I read” list.  I’ve often talked about how marketers can reuse content for lead nurturing.  If you currently are sending e-newsletters, here’s an idea for you consider.  Those who subscribe to this blog via […]

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E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.  On the other side, I’ve heard numerous speakers and bloggers declare e-mail marketing dead.  That’s simply not true.  E-mail is a one-to-one medium, nothing more, nothing less.  The development of an effective e-mail program depends on how much […]

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Email Marketing Metrics Guide 2005

I just got a copy of MarketingSherpa’s, “Email Marketing Metrics Guide 2005: Real-Life Open, Click & Conversion Data.” It’s great!  Tons of in-depth content, charts, real-life email metrics and campaign stats from 2,293 marketers including: Open rates for all types of campaigns Clickthrough rates Conversion rates (exclusive!) B-to-B versus B-to-C email stats Newsletter and sales […]

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Sounding off on the future of e-mail

I read this article by Carol Krol, writer for BtoB Magazine. I use one-to-one emails as part my company’s lead nurturing program. Krol writes that many marketers believe e-mail marketing will no longer be a viable as a lead generation tool in the future (no kidding). However, she gives some relevant suggestions for lead generation […]

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