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Category Archives for "Content Marketing"

What is content marketing?

Content marketing is a strategy that focuses on creating, developing, distributing high-quality content to attract potential buyers and also progress them along their buying journey.

It focuses on helping you develop a relationship with a specific audience so that eventually when they’re ready to make a purchase decision, you’ve influenced their purchase preference and choice.

Must read content marketing articles

Insights Into the World of Content Marketing

How to Attract B2B Buyers with Amazing Content

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

Content Marketing: 4 stages to mapping your content strategy

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PR's Value in Sales Lead Generation

A new survey reveals something else that sales and marketing can argue about — the ability of public relations to generate sales leads.  The survey of 100 sales and marketing professionals was conducted by Launch Pad, an analytical marketing consulting firm on behalf of SHIFT Communications, a PR firm.  Here’s a few survey highlights: 37 […]

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Blogging brings Sales Leads To Jupiter Research

Today’s Investors Business Daily article describes how Jupiter Research’s 12 analyst blogs are effective for both lead generation and developing deeper connections with their clients. Blogs are, “…stirring sales leads from clients who otherwise might not have contacted Jupiter, says David Schatsky, chief of research at JupiterMedia’s Jupiter Research unit. The company can’t say just […]

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Well-known author upsets marketing bloggers

I wasn’t surprised to see this article by Bob Bly. His pragmatic approach to marketing, writing and lead generation is widely admired. Today his strength became his Achilles heel because his article questioning the relevance of business blogging is simply wrong. Most of the well-known marketing bloggers have already rebuffed the poor guy. Here’s just […]

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Thought Leadership and lead generation

Would you like to be more visable and generate sales leads on a limited budget? Become a thought leader! Thought leadership gives you an edge to combat commoditization and attract more business. I read this post by Elise Bauer, a marketing consultant based Northern California, that shares some practical ways on how to position yourself […]

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Download Seth Godin’s Bull Market

Sweet! The B2B Lead Generation Blog is highlighted in Seth Godin’s Bull Market. Bull Market contains background on the Purple Cow concept (being remarkable instead of a commodity). Seth also includes a preview of his book, Free Prize Inside. I’m on page 42 in the Blogs worth checking out section.   Download BullMarket.pdf (2.36 MB)

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