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Category Archives for "Content Marketing"

What is content marketing?

Content marketing is a strategy that focuses on creating, developing, distributing high-quality content to attract potential buyers and also progress them along their buying journey. It focuses on helping you develop a relationship with a specific audience so that eventually when they’re ready to make a purchase decision, you’ve influenced their purchase preference and choice.

Must read content marketing articles

Insights Into the World of Content Marketing How to Attract B2B Buyers with Amazing Content Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience Content Marketing: 4 stages to mapping your content strategy
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Lead Generation via white papers and webinars

MarketingSherpa published a great article today on how Redhat’s Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.  As a result, Grams believes that he’s generating better qualified leads.  Grams sums it up by saying, “I don’t like the idea of forcing people into becoming leads. I like people […]

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MarketingSherpa's 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again!

Two years in a row! The B2B Lead Generation Blog once again receives honorable mention.  A big thank you to everyone who voted! Fellow Revenue Roundtable member, Mike McLaughlin’s Blog, Guerrilla Consulting won in the “B-to-B marketing blogs” category.  Congratulations Mike and keep up the great work!  Check out the other winners of MarketingSherpa’s 2005 […]

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Using thought leader content as a lead generation tool

Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation. This is especially important in generating positive word of mouth (WOM) too. As an expert, people and companies will seek you out when they have problems. You’ll evolve from a vendor that is simply selling products […]

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B2B Lead Generation Blog Nominated for MarketingSherpa's 2005 Readers' Choice Blog Awards

Thank you for nominating the B2B Lead Generation Blog for MarketingSherpa’s 2005 Readers’ Choice Award!  It is a honor just to be nominated.  Be sure to check out the other quality blogs that were nominated by MarketingSherpa’s 185,000+ Readers, many of them are already on my blogroll. If you’re time crunched, you can vote for […]

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Beginner's Guide to Business Blogging

So you want to start a business blog but don’t know where to begin? You can download Debbie Weil’s, “Beginner’s Guide to Business Blogging” on Seth Godin’s, ChangeThis.com site.  The 41-page report covers the basic principles that every new business blogger needs to know.  It’s FREE… until Jan. 25, 2005 Download the PDF here. On […]

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PR's Value in Sales Lead Generation

A new survey reveals something else that sales and marketing can argue about — the ability of public relations to generate sales leads.  The survey of 100 sales and marketing professionals was conducted by Launch Pad, an analytical marketing consulting firm on behalf of SHIFT Communications, a PR firm.  Here’s a few survey highlights: 37 […]

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Blogging brings Sales Leads To Jupiter Research

Today’s Investors Business Daily article describes how Jupiter Research’s 12 analyst blogs are effective for both lead generation and developing deeper connections with their clients. Blogs are, “…stirring sales leads from clients who otherwise might not have contacted Jupiter, says David Schatsky, chief of research at JupiterMedia’s Jupiter Research unit. The company can’t say just […]

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Well-known author upsets marketing bloggers

I wasn’t surprised to see this article by Bob Bly. His pragmatic approach to marketing, writing and lead generation is widely admired. Today his strength became his Achilles heel because his article questioning the relevance of business blogging is simply wrong. Most of the well-known marketing bloggers have already rebuffed the poor guy. Here’s just […]

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Thought Leadership and lead generation

Would you like to be more visable and generate sales leads on a limited budget? Become a thought leader! Thought leadership gives you an edge to combat commoditization and attract more business. I read this post by Elise Bauer, a marketing consultant based Northern California, that shares some practical ways on how to position yourself […]

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Download Seth Godin’s Bull Market

Sweet! The B2B Lead Generation Blog is highlighted in Seth Godin’s Bull Market. Bull Market contains background on the Purple Cow concept (being remarkable instead of a commodity). Seth also includes a preview of his book, Free Prize Inside. I’m on page 42 in the Blogs worth checking out section.   Download BullMarket.pdf (2.36 MB)

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