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Category Archives for "Content Marketing"

What is content marketing?

Content marketing is a strategy that focuses on creating, developing, distributing high-quality content to attract potential buyers and also progress them along their buying journey. It focuses on helping you develop a relationship with a specific audience so that eventually when they’re ready to make a purchase decision, you’ve influenced their purchase preference and choice.

Must read content marketing articles

Insights Into the World of Content Marketing How to Attract B2B Buyers with Amazing Content Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience Content Marketing: 4 stages to mapping your content strategy
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Podcast: Interview with MarketingSherpa’s Anne Holland

Would you like some inspiration or some fresh ideas for your marketing and lead generation strategy? If so, MarketingSherpa just released their “Business Technology Marketing Benchmark Guide 2007-08” and I had the privilege to interview Anne Holland about this year’s findings. Very useful stuff. Download the Executive Summary During our in-depth interview, Anne shares some […]

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Announcing the B2B Roundtable Podcast

I’m hosting a new podcast show called B2B Roundtable Podcast. The show will focus on Advice + Inspiration for Marketing & Sales Leaders We’ll bring you actionable B2B marketing and sales lessons to help you get better results and drive growth. I’ll be interviewing the marketing and sales thought leaders on topics from B2B marketing, […]

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On giving away ideas

I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation.  He said something like, “I think companies [like yours] give away many of their trade secrets on their website. They provide too much information.  If I wanted to compete with you… all I would need […]

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Using White Papers for Lead Generation

Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, “How White Papers Can Turbo-Boost Your Lead-Generation Campaign.”  I’ve written a number of times that educational content is an important tool for lead generation. If you’re involved in marketing to IT or financial buyers, you should consider using white papers or e-books.  I’m […]

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New E-Book Offers Great Advice

If you are involved in selling (or marketing) professional services, you’ll want to know about this new eBook, The One Piece Of Advice You Can’t Sell Without: From 11 experts on selling professional services, produced by RainToday.  They have consolidated the best advice from top-notch professional service sales experts. Chock full of useful information, the […]

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New Book on Corporate Blogging

It’s exciting when someone you know launches a new book. Congratulations to Debbie Weil, a recognized blogging expert, on her first offering, The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right (Portfolio Publishing, 2006). I will post a review on Amazon soon.  This is the perfect time to release a […]

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New complimentary e-book – Start with a Lead: Eight critical success factors for lead generation results

My latest project is ready! I just published a complimentary new e-book titled Start with a Lead: Eight critical success factors for lead generation. Please download it and pass it on. According to studies, the single biggest challenge for contemporary B2B marketers is effective lead generation. Conversely, it has been pointed out that 80 percent […]

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How Podcasts Impact B2B Purchase Decisions

A key aspect of lead generation is to engage people as early in their buying process as possible because that’s where you can make the biggest difference. Simply put, engage early and often. An excellent way to reach people early is by developing thought-leading content. Yet most companies lack thought-provoking, educational content; instead, they emphasize […]

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BeTuitive Publishing Book Review

Each month, one of the folks over at BeTuitive Publishing writes a business book summary and review that is included in their newsletter and blog.  The most recent review is of none other than Lead Generation for the Complex Sale.  Todd Smart, BeTuitive’s president, and I have known each other for about fifteen years, but […]

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The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpa's Readers' Choice Awards

Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpa’s Readers’ Choice Awards!  I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog.  MarketingSherpa writes: “Our readership is 65% B-to-B marketers, so this was a hotly contested category. […]

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