Category Archives for "Content Marketing"

What is content marketing?

Content marketing is a strategy that focuses on creating, developing, distributing high-quality content to attract potential buyers and also progress them along their buying journey.

It focuses on helping you develop a relationship with a specific audience so that eventually when they’re ready to make a purchase decision, you’ve influenced their purchase preference and choice.

Must read content marketing articles

Insights Into the World of Content Marketing

How to Attract B2B Buyers with Amazing Content

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

Content Marketing: 4 stages to mapping your content strategy


Content Marketing: Slow, steady pay off for manufacturer

In this Forbes article, “Content Marketing’s Dirty Little Secret,” Patrick Spenner, Managing Director of the CEB’s Marketing & Communications Practice, expresses his concern about the amount of content required for a targeted campaign. If you are targeting four personas, he estimates it would require 720 pieces to speak to every persona in multiple channels over […]

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Lead Generation: Phone calls turn first-time webinar into million-dollar leads

What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value. Scully, the Business Development Manager for Planisware, a leading provider of project and portfolio management solutions, […]

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Top Takeaways B2B Roundtable Webinars

I can’t stress this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever. Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? I am astonished by what I didn’t know then […]

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On fear of writing, sharing your value and why you need to pay attention – yeah, I’m talking to you!

Get over your fear of writing because, at some point in your career, some marketer is going to ask you to share your voice to support a content marketing campaign. Content marketing is transforming how we engage the marketplace by providing information customers can use at each stage of the buying cycle. What’s needed, however, is content. At the next B2B Lead Roundtable webinar, Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom, reveals how their content marketing program achieved a 78 percent email open rate and increased leads-to-sales conversions by 136 percent.

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