What is content marketing?

Content Marketing: Find the bigger story for lead nurturing success

Content marketing for lead nurturing learn how Maersk Group achieved 1.8 million Facebook likes by providing sharable, interesting content to its audience.

Multichannel Marketing: How zombies invaded a B2B campaign

Utilizing pop culture in your B2B marketing efforts can pay off big if you deliver the right message at the right time to an audience that can connect your service to your play on the reference. Watch the video segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services, speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort.

Content Marketing: 4 stages to mapping your content strategy

Part of effective content marketing is matching your content to where your customers are in the buying process. Read on to learn more from Ninan Chacko, CEO, PR Newswire, about how mapping content can aid your lead nurturing efforts.

The Domino Theory of B2B Content Marketing

Too often, marketers think of content marketing as only text and graphics. But, content marketing is the entire customer experience across your customer-facing brand touchpoints. In this blog post, learn about how the “domino theory” of content marketing is a perfect metaphor for engaging prospects, not just within the buying cycle, but across the lifecycle of a customer.

B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising

We’ve heard how native advertising is going to revolutionize the advertising industry and phase out traditional display ads. But despite all of that hype, it seems like everyone still has no concurrent idea to what native advertising actually is. Read this B2B Lead Roundtable Blog post to learn more about what native marketing is and how it can aid your marketing efforts.

Content Marketing: How a technology company used its employees to generate quality content [Video]

Content marketing is one of the most difficult forms of marketing, yet most effective. In this B2B Lead Roundtable Blog post, learn how a technology company used its employees to generate quality content.

B2B Marketing: 3 reasons for adopting video content into your marketing mix

Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads — if you create content designed for sharing versus selling. Read further for three reasons you should adopt video content into your marketing mix.

Social Media: How Motorola Solutions uses Facebook to generate more engagement

In this B2B Lead blog, read how Motorola used Facebook as a platform for generated engagement. Learn how the team developed a Motorola Solutions Facebook business page, and how it is used to start conversations with its audience.

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

In this B2B Lead blog, read about the four steps to relevancy 85% of B2B marketers are not taking. By answering four key questions before any email send, marketers will be well on their way to achieving relevancy.

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