Best Books of the Decade for Marketing and Selling Services

Rain Today, a great resource for those who market and sell services, selected their Best Book, Best Books of the Decade for Marketing and Selling Servicess of the Decade for marketing and selling professional services. I was humbled to see that they picked my book, Lead Generation for the Complex Sale for their list.

They write, “Brian Carroll’s book is chock-full of information to help you identify ideal leads, align sales and marketing, build a strong pipeline, and effectively use lead-generation tactics.”

If you market or sell professional services or have a complex sale be sure to put these “best of the decade” on your reading list.

  • Selling to Big Companies by Jill Konrath
  • Guerilla Marketing for Consultants by Jay Conrad Levinson and Michael W. McLaughlin
  • Writing White Papers by Michael Stelzner
  • Winning the Professional Services Sale by Michael W. McLaughlin
  • Million Dollar Consulting by Alan Weiss
  • Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li & Josh Bernoff
  • Never Eat Alone by Keith Ferrazzi
  • New Rules of Marketing & PR by David Meerman Scott
  • Professional Services Marketing by Michael Schultz & John Doerr
  • Purple Cow by Seth Godin
  • Rain Making: Attract New Clients No Matter What Your Field by Ford Harding
  • Strategy and the Fat Smoker by David Maister
  • The Trusted Advisor by David Maister, Charles H. Green, and Robert M. Galford

RainToday: Best of the Decade: Marketing & Selling Professional Services, 2000-2009
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