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Podcasts vs. Webinars which is better?

An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. Jackie Huba argues that companies should dump their webinars in favor of videocasts and podcasts. She writes, “the self-serve nature of mobile media means people can listen to podcasts/videocasts when and where they want, not tied to a computer at […]

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Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets, and beautiful infographics. B2B companies have the unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that […]

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Lead Nurturing: Unique tracks and impactful tests

Brian Carroll was recently interviewed by Marketo for a guide to lead nurturing. This B2B Lead Roundtable Blog post features two of Brian’s insights that were not included in the guide — a discussion on “unique” lead nurturing tracks and an example of an impactful lead nurturing test.

Brian also offers a list of additional thoughts and tips on lead nurturing.

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Lead Generation: How an insurance company reduced acquisition costs in purchased leads

When you need to supplement organic lead generation with purchased leads, how can you be sure that the leads you are purchasing are actually qualified and relevant? Read on to learn how Plymouth Rock Management Company of New Jersey, an insurance group, leveraged the right tools for their needs to ensure the leads they were purchasing were low risk and viable for business.

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Content Marketing Tips and Ideas for Lead Nurturing

This B2B Lead Blog post features an entire host of content marketing tips for lead nurturing, ranging from building a library of relevant lead nurturing content to an example of twelve-touch lead nurturing track, including the nature and channel of each touch. Also included are examples of content types suitable for five different marketing channels, both digital and traditional.

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