Brian Carroll

Author Archives: Brian Carroll

Using Blogs in Business

Great resource about blogging. We Blog: Publishing Online with Weblogs Using Blogs in Business: Chapter 8 MarketingSherpa’s How to Market Your Company with a Blog HanbookPractical advice on how to create, manage, and get lots of readers for your blog. Details of how Macromedia, Barbie, MSNBC, Shell, MailBlock, Jones Soda and 39 more companies use […]

Continue reading

Top 5 CEO Mandates for Marketing in 2004

IDC’s published a study on tech marketing benchmarks for budgets. IDC surveyed over 100 of the largest tech vendors and compiled a database that represents approximately $400 billion in total revenue and over $11 billion in marketing spend. Top 5 mandates in 2004 from CEO’s at these technology marketing companies are: Provide consistent ROI measurement […]

Continue reading
1

Webinar: Lead Generation Strategies for the Complex Sale

A few weeks ago I did a presentation with a Cheryl Hatlevig of Sopheon on Lead Generation Strategies for the Complex sale. We focused on strategies and tactics you can put into practice immediately and improve ROI. You can watch the archived webcast at your desk now. All you need is your browser. Lead Generation […]

Continue reading