Brian Carroll

Author Archives: Brian Carroll

Using Blogs in Business

Great resource about blogging. We Blog: Publishing Online with Weblogs Using Blogs in Business: Chapter 8 MarketingSherpa’s How to Market Your Company with a Blog HanbookPractical advice on how to create, manage, and get lots of readers for your blog. Details of how Macromedia, Barbie, MSNBC, Shell, MailBlock, Jones Soda and 39 more companies use […]

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Top 5 CEO Mandates for Marketing in 2004

IDC’s published a study on tech marketing benchmarks for budgets. IDC surveyed over 100 of the largest tech vendors and compiled a database that represents approximately $400 billion in total revenue and over $11 billion in marketing spend. Top 5 mandates in 2004 from CEO’s at these technology marketing companies are: Provide consistent ROI measurement […]

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Webinar: Lead Generation Strategies for the Complex Sale

A few weeks ago I did a presentation with a Cheryl Hatlevig of Sopheon on Lead Generation Strategies for the Complex sale. We focused on strategies and tactics you can put into practice immediately and improve ROI. You can watch the archived webcast at your desk now. All you need is your browser. Lead Generation […]

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WebTrends survey finds lead generation top Web-site goal

Lead generation is a higher priority than e-commerce according to this article. WebTrends survey finds lead generation top Web-site goal MarketingSherpa’s Buyer’s Guide to SEO Firms~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~121 search engine optimization firms profiled – including handy comparison chart and index by clients. Plus tips on how much to pay, estimating ROI, and avoiding dangerous practices that can […]

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My Interview On KCCO Business Radio

I was interviewed on KCCO Business Radio (950 AM) on the subject of lead generation for the complex sale. The interview was part of KCCO’s Strictly Business program with Susie Jones (weekdays 4:00 to 6:00 PM). Listen to lead generation interview (File size is 1.48 MB) (Show length 6:28 minutes) Show Notes What is lead […]

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