Author Archives: Brian Carroll
Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week. Brian also founded B2B Lead Roundtable LinkedIn Group with 20,600+ members.
Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.
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LinkedIn is a great channel for lead generation and expanding your reach within your industry. Read on to learn how to use LinkedIn to generate leads.
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Learn how sales hustle and marketing automation can hurt customer experience and how you can fix it to get better results now
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Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]
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Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale
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Do you feel excited about your 2018 plan? I hope so. If not, you’re not alone. Why? Because dealing with change, staying motivated, and building momentum is hard. That’s why business plans often change February 1st (just like personal goals). To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on […]
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Most B2B marketers I know are looking more ways to generate leads faster. But here’s a question to think about: Do you have a process for handing leads from sales back to marketing when they are not sales ready? If not, you should. Start by re-engaging the account-based leads you already have in your database […]
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Find out how to get sales enablement and inside sales right and what can be done to raise sales team performance with actionable advice
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Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re also your best source of leads). How? Because you’re helping to motivate happy customers to speak about you positively to others. And delighted customers […]
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Learn how to improve your cold calling and prospecting efforts with lead nurturing to get better sales results and more qualified leads
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