New Research: Customer Empathy and How to Solve Buying Problems

Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]

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10 Most Popular B2B Lead Generation Blog Posts of 2017

Do you feel excited about your 2018 plan? I hope so. If not, you’re not alone. Why? Because dealing with change, staying motivated, and building momentum is hard. That’s why business plans often change February 1st (just like personal goals). To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on […]

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How to use lead nurturing to revive leads and ROI

Most B2B marketers I know are looking more ways to generate leads faster. But here’s a question to think about: Do you have a process for handing leads from sales back to marketing when they are not sales ready? If not, you should. Start by re-engaging the account-based leads you already have in your database […]

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Why Customer Advocacy Should Be at The Heart of Your Marketing

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re also your best source of leads). How? Because you’re helping to motivate happy customers to speak about you positively to others. And delighted customers […]

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