Andrea Johnson

Author Archives: Andrea Johnson

A born communicator who loves connecting people to ideas, insights, and opportunities that can make their lives better

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “Six Funnel Focal Points to Finish 2011 Strong.” It’s chock full of immediately actionable advice, emerging from data-driven case studies and science-based research, to help […]

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Webinar Replay: Research from Harvard, MIT Pinpoints Hard Lead Conversion Lessons with Easy Solutions

Since 2007, InsideSales.com has been partnering with leading academic institutions to analyze data gathered from two billion communications with 80 million customer profiles. During Tuesday’s B2B Lead Roundtable webinar, Dave Elkington, Chairman and CEO of InsideSales.com, shared the juiciest statistics and trends from these analyses to help B2B marketers optimize inbound lead contact, qualification and […]

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BNET Interviews Brian Carroll: ‘Focus on Helping, Not Closing’

Brian Carroll was interviewed by Phil Dobbie, BNET and CBS News. Brian reveals how to execute the kind of engaging lead-nurturing conversations that result in more and better-selling opportunities. Listen here, or review key points by following these timestamps: -21:20 How can salespeople strike the perfect balance between nurturing existing leads and getting more sales […]

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Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI

If you want leads to convert into sales faster, be sure to check out the webinar replay below. Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, explains how the strategic integration of SEO and social marketing is helping B2B marketers remarkably accelerate lead capture and conversion. Through feedback from thousands of in-the-trenches B2B marketers, […]

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On fear of writing, sharing your value and why you need to pay attention – yeah, I’m talking to you!

Get over your fear of writing because, at some point in your career, some marketer is going to ask you to share your voice to support a content marketing campaign. Content marketing is transforming how we engage the marketplace by providing information customers can use at each stage of the buying cycle. What’s needed, however, is content. At the next B2B Lead Roundtable webinar, Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom, reveals how their content marketing program achieved a 78 percent email open rate and increased leads-to-sales conversions by 136 percent.

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The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

Learn how the fastest-growing companies are using Revenue Performance Management to optimize return on marketing investment and achieve unprecedented competitive differentiation in this free webinar replay, and sign up for our next webinar, “How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results.”

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