Andrea Johnson - B2B Lead Blog

Andrea Johnson

Author Archives: Andrea Johnson

A born communicator who loves connecting people to ideas, insights, and opportunities that can make their lives better

8 Questions to Steer Your Marketing Priorities

You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software, and platforms. But these tools, […]

Event Marketing: How a technology start-up made a trade show splash booth-free

This B2B Lead Roundtable Blog post explains how Brickstream attended a trade show without the use of a booth. Learn how it branded its products, created walking billboards, secured sponsorships, made the most of partner relationships and followed up with attendees.

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

Using webinars to grow your lead list is a small investment of resources that can yield big results. Read further to learn more about how Lithium Technologies uses webinars to grow its customer database.

Social Media: How Motorola Solutions uses Facebook to generate more engagement

In this B2B Lead blog, read how Motorola used Facebook as a platform for generated engagement. Learn how the team developed a Motorola Solutions Facebook business page, and how it is used to start conversations with its audience.

How B2B marketers can get fresh ideas from B2C

Learn how to get B2B inspiration insights and tactics from your B2C marketing peers that you can use to aid your lead generation and demand generation efforts with 2 examples. When it comes to digital marketing, regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people.

Social Media Marketing: How Dell turns brand detractors into fans

In this B2B Lead Blog, read how Dell went from a non-existent presence on social media, to establishing its own Social Media & Community University to help Dell employees learn how to engage with B2B businesses online. Learn some tips from its Director of Global Social Media on some ways to track what your audience is saying about your company.

Referral Marketing: 8 tips for building a powerful referral channel

In this B2B Lead blog post, hear from three sources on how to build a powerful referral channel for your marketing. Tips include knowing audience motivations, to promoting your program across all marketing channels.

How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company

Certif-A-Gift Company had always invested most of its time and resources at the very top of the marketing funnel by building awareness among its channel partners. Read on to find out how reversing the funnel led to a 14% sales increase for the company.

Direct Marketing: 6 steps to drive more through sales pipeline

Despite print media taking a hit in the digital age, prospects are still paying attention to print. Joy Gendusa, Founder and CEO, Postcardmania, and Ken Pikulik, Director of Process and Strategy, ResponsePoint, have learned to expertly combine the best of old techniques with new technology. They offer these tips to help you do the same.

Lead Generation: 5 tips to generate leads faster on LinkedIn

Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Read on for five tips for generating leads on LinkedIn.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

According to the MarketingSherpa 2013 Analytics Benchmark Report, only 37% of marketers surveyed indicated they routinely use analytics for their marketing planning. Read on for three tactics Appfolio used in its marketing analytics to help Sales and Marketing improve productivity.

Lead Generation: How golf sponsorship generates prospect inquiries for a software company

KeyedIn Solutions found by sponsoring an up-and-coming professional golfer, its abilities to gain exposure and network with executives increased. Through careful consideration and reflection on company values, the software technology and consulting company achieved its goals.

3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%

During the economic downturn, most companies were scaling back and avoiding risk, Skyline Exhibits, a global trade show exhibit company, decided to go the opposite direction and invest in innovation. It was a smart move, considering that Skyline: Became the smallest company ever to win the Product Development and Management Association’s prestigious Outstanding Corporate Innovator […]

Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace

In many organizations, Marketing and Sales tell the same story from very different perspectives, resulting in inconsistent messaging reach prospects. Read on for a high-level breakdown of the five-step process ADP used to achieve Sales-Marketing alignment and to engage customers at a faster pace.

10 most popular B2B Lead Generation blog posts of 2012

Learn the 10 most-tweeted blog posts from the B2B Lead Roundtable Blog and get a glimpse of the most pressing issues and how to get better results now

Gamification: How Siemens got 23,000 engineers to learn about its brand

In March of 2011, the Siemens team launched Plantville, an online game that simulates the experience of being a plant manager. Learn the six steps the team took to get 23,000 engineering professionals to learn about its brand through gamification.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

How easy it is for the mighty to fall. Especially on social media. In early October, the B2B Lead Roundtable Group, this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “4 Hottest LinkedIn Groups for B2B content marketing.” Here’s one of the […]

SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

Often marketers complain that they are in “boring” or difficult industry when it comes to content marketing. Read further to learn seven steps one marketer used to transform an electrical engineering firm’s website from a tired brochure into a highly effective lead generator.

B2B Healthcare Sales: 5 steps to sell to a financially challenged industry

How do you sell to an industry that: Is regulated within an inch of its survival? Is so mired in complexity that even its most productive members are barely making a profit? Has paper-thin margins and will soon be losing money even though it will have more business than ever? Has been so completely transformed […]