Andrea Johnson, Author at B2B Lead Blog

Andrea Johnson

Author Archives: Andrea Johnson

A born communicator who loves connecting people to ideas, insights, and opportunities that can make their lives better

8 Questions to Steer Your Marketing Priorities

You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software, and platforms. But these tools, […]

Event Marketing: How a technology start-up made a trade show splash booth-free

This B2B Lead Roundtable Blog post explains how Brickstream attended a trade show without the use of a booth. Learn how it branded its products, created walking billboards, secured sponsorships, made the most of partner relationships and followed up with attendees.

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

Using webinars to grow your lead list is a small investment of resources that can yield big results. Read further to learn more about how Lithium Technologies uses webinars to grow its customer database.

Social Media: How Motorola Solutions uses Facebook to generate more engagement

In this B2B Lead blog, read how Motorola used Facebook as a platform for generated engagement. Learn how the team developed a Motorola Solutions Facebook business page, and how it is used to start conversations with its audience.

How B2B marketers can get fresh ideas from B2C

Learn how to get B2B inspiration insights and tactics from your B2C marketing peers that you can use to aid your lead generation and demand generation efforts with 2 examples. When it comes to digital marketing, regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people.

Social Media Marketing: How Dell turns brand detractors into fans

In this B2B Lead Blog, read how Dell went from a non-existent presence on social media, to establishing its own Social Media & Community University to help Dell employees learn how to engage with B2B businesses online. Learn some tips from its Director of Global Social Media on some ways to track what your audience is saying about your company.

Referral Marketing: 8 tips for building a powerful referral channel

In this B2B Lead blog post, hear from three sources on how to build a powerful referral channel for your marketing. Tips include knowing audience motivations, to promoting your program across all marketing channels.

How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company

Certif-A-Gift Company had always invested most of its time and resources at the very top of the marketing funnel by building awareness among its channel partners. Read on to find out how reversing the funnel led to a 14% sales increase for the company.

Direct Marketing: 6 steps to drive more through sales pipeline

Despite print media taking a hit in the digital age, prospects are still paying attention to print. Joy Gendusa, Founder and CEO, Postcardmania, and Ken Pikulik, Director of Process and Strategy, ResponsePoint, have learned to expertly combine the best of old techniques with new technology. They offer these tips to help you do the same.

Lead Generation: 5 tips to generate leads faster on LinkedIn

Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Read on for five tips for generating leads on LinkedIn.

1 2 3 … 5 Next »