About Brian Carroll

Thanks for stopping by!

My name is Brian Carroll, and I've worked in B2B marketing since 1995 with the launch of my first company.  

Since then, I’ve launched several 6- and 7- figure B2B companies, from scratch, on a self-funded budget. 

brian carroll, About Brian Carroll

One of them was InTouch, which was listed as an Inc 500 company for fast-growth before it was acquired by MECLABS, the parent company of MarketingSherpa. 

I also wrote the book, Lead Generation for the Complex Sale which was one of the top 100 best selling sales and marketing books in the last decade. 

My writing and work's been referenced in dozens of the world’s best-known media outlets.

I’ve been quoted or interviewed as a marketing expert by The New York Times, Wall Street Journal, Inc., Forbes, Entrepreneur, AdAge, CMO Magazine, Selling Power, Target Marketing, Marketing News, DM News, CustomerThink, MarketingProfs, and other respected media outlets.

I do a fair amount of speaking. However, I’m best-known for my consulting and coaching with brands and marketers to help boost their marketing results.

What I do today

Today, I’m Founder and CEO at markempa, and we provide empathy-based marketing consulting and training for B2B brands and social enterprises.    

Read our recent research on what is empathy-based marketing 

If you lead a B2B company or social enterprise and want better marketing results rapidly, we can help. Here's how.

Follow Brian

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About the B2B Lead Blog

When Brian Carroll started the B2B Lead Generation Blog in 2003, there was nothing like it.

This blog resulted in a publishing deal with McGraw-Hill that ultimately produced Brian’s bestseller, Lead Generation for the Complex Sale.

Today, the B2B Lead Blog engages thousands of readers who are seeking the freshest, best information to help them drive the highest return on investment for their sales and marketing efforts.