About Brian Carroll

Brian Carroll is the CEO and founder of markempa.

He is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week.

As a researcher and leader in empathy-based marketing, Brian’s at the epicenter of the shifting customer landscape. 

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He also founded B2B Lead Roundtable LinkedIn Group with 20,000+ members. 

Brian's writing and work's been referenced in dozens of the world’s best-known media outlets.

He's been covered as a marketing expert by The New York Times, Wall Street Journal, Inc., Forbes, Entrepreneur, AdAge, CMO Magazine, Selling Power, Target Marketing, Marketing News, DM News, CustomerThink, MarketingProfs, and other respected media outlets.

Read Brian's recent research and learn what is empathy-based marketing 

Follow Brian

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About the B2B Lead Blog

When Brian Carroll started the B2B Lead Generation Blog in 2003, there was nothing like it.

This blog resulted in a publishing deal with McGraw-Hill that ultimately produced Brian’s bestseller, Lead Generation for the Complex Sale.

Today, the B2B Lead Blog engages thousands of readers who are seeking the freshest, best information to help them drive the highest return on investment for their sales and marketing efforts.