About me

brian carrollBrian Carroll is the CEO and founder of markempa, helping companies to improve how they acquire and grow customer relationships with empathy-based marketing and meet the challenges of revenue growth.

Brian influenced B2B marketing as the CEO of InTouch, which was acquired by MECLABS, the parent company of MarketingSherpa. He is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week. He also founded B2B Lead Roundtable LinkedIn Group with 19,801+ members.

As a researcher and leader in empathy-based marketing, he’s at the epicenter of the shifting customer landscape. Brian studied the most successful empathetic companies and marketers. By taking practical customer insights combined with behavioral science, he created the EMPATH Methodology to help marketers connect better with their customers to get significant results.

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About the B2B Lead Blog

When Brian Carroll started the B2B Lead Generation Blog in 2003, there was nothing like it. This blog resulted in a publishing deal with McGraw-Hill that ultimately produced his bestseller, Lead Generation for the Complex Sale. Today, the B2B Lead Blog engages thousands of readers who are seeking the freshest, best information to help them drive the highest return on investment for their sales and marketing efforts.