About the B2B Lead Blog
When Brian Carroll started the B2B Lead Generation Blog in 2003, there was nothing like it. This blog resulted in a publishing deal with McGraw-Hill that ultimately produced his bestseller, Lead Generation for the Complex Sale. Today, the B2B Lead Blog engages thousands of readers who are seeking the freshest, best information to help them drive the highest return on investment for their sales and marketing efforts.
About Brian Carroll
B2B Lead Roundtable Contributors
Andrea Johnson runs her content marketing agency IdeastoWords. Andrea develops custom content from articles to landing pages to emails to blogs. Her goal is to give audiences actionable knowledge that will create more opportunities and revenue, and help them be more efficient, productive and happier. Andrea is a journalist who has more than two decades of marketing communications and public relations experience in B2B consulting, senior living and healthcare, nonprofit, real estate, and telecommunications.
J. David Green is the CEO of PipeAlign, a company that helps B2B companies tell a winning story, scale that story across sales and marketing, and measure and improve what matters most. Among other accomplishments, Dave generated a billion dollar sales pipeline in 20 months for Avaya, increased SMB revenue for Symantec from $2MM a year to $25M a year in twelve months, wrote a book on scalable lead generation, and has spoken at the DMA, MarketingSherpa, the BMA, the AMA, and many other events.