The single biggest issue for B2B marketers is effective lead generation. I wrote an eight part series on building an effective lead generation program a while back. To help readers who missed the series, I pulled all the posts together in order.
In this series, you’ll read the following posts:
1: The Right Mindset: Conversations, not campaigns
2: Sales and Marketing – One Team
3: Develop and intensify your Ideal Customer Profile
4: Clear and Universal Lead Definition
5: Treat your marketing database as a valued asset
6: A Multi-modal lead generation portfolio approach
7: Effective lead management
8: Lead nurturing for lead development
You may also find this ebook that connects with the series relevant.
Can you think of other critical success factors I’m missing?