How to leverage word of mouth for more leads
Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic. To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP).
Cullinane suggests the following to generate leads by harnessing the Word-Of-Mouth Process:
- Leverage The Influentials (aka Industry Experts)
- Become a Recognized Expert – act like a thought leader.
- Be visable. (write, speak, publish, and promote)
- Benefit from the Halo Effect. Associate with the big names
- Use Customer Reference Selling.
- Leverage Your Social Network.