Top 5 CEO Mandates for Marketing in 2004

IDC’s published a study on tech marketing benchmarks for budgets. IDC surveyed over 100 of the largest tech vendors and compiled a database that represents approximately $400 billion in total revenue and over $11 billion in marketing spend.

Top 5 mandates in 2004 from CEO’s at these technology marketing companies are:

  • Provide consistent ROI measurement
  • Measure and increase brand awareness and reputation
  • Measure and increase qualified lead generation
  • Decrease marketing spending as a percentage of revenue
  • Increase revenue
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    This document will assist marketing professionals in planning their 2004 marketing budgets and programs.