Top 5 CEO Mandates for Marketing in 2004

IDC’s published a study on tech marketing benchmarks for budgets. IDC surveyed over 100 of the largest tech vendors and compiled a database that represents approximately $400 billion in total revenue and over $11 billion in marketing spend.

Top 5 mandates in 2004 from CEO’s at these technology marketing companies are:

Provide consistent ROI measurement

Measure and increase brand awareness and reputation

Measure and increase qualified lead generation

Decrease marketing spending as a percentage of revenue

Increase revenue

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This document will assist marketing professionals in planning their 2004 marketing budgets and programs.

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Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week. Brian also founded B2B Lead Roundtable LinkedIn Group with 20,600+ members.