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Marketing To Do List for Lead Generation

Don’t waste your lead generation efforts. Make sure you’ve completed this to do list.

Tasklist_2

  • Develop Universal Lead Definition with sales team
  • Follow a rigorous lead qualification process
  • Pass only qualified leads to sales team
  • Get input from sales on target companies
  • Get sales team input to co-develop campaigns
  • Connect sales and marketing data in CRM
  • Regular close the loop meetings with sales team
  • Start lead nurturing now!
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