4-step lead generation analysis to optimize sales conversion

Your process of lead generation is no different from any other in your organization when it comes to optimizing to leverage the greatest possible ROI from your leads. Read further to learn more about four steps you can use to aid your lead generation optimization efforts.

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How the Halo Effect Drives Demand Generation and Leads

The “halo effect” – when your connections have a direct influence on how you are perceived – is a positive marketing situation when those connections are thought leaders and subject matter experts.

This B2B Lead Roundtable Blog post shows you how you can create that positive halo effect and then leverage those connections to drive lead generation.

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Bring more innovation to your demand generation now

Do routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research, marketers are split. Half of the marketers say they’re “old school” while the other half believe their approach is innovative. Circle Research found that most of the marketers (93%) […]

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empathy customer, Why Marketers Fail at Customer Empathy and How to Fix it

How to Use Conversational Marketing to Get More Leads

Traditional sales and marketing methods have failed to keep pace with the way modern B2B buyers purchase goods and services. Meetings, phone calls, and email are still important B2B channels but how can you have immediate conversations? Conversational Marketing is about having direct one-to-one conversations to connect with customers and offer help. By using targeted […]

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Why Not To Focus On Marketing & Sales Alignment In 2019

The page had hardly turned on 2018 when I saw the headline . . . “Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the […]

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10 Most Popular B2B Lead Generation Blog Posts of 2018

To help you get some inspiration, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Blog, chosen by readers just like you. This following list was compiled based on aggregate Google analytics showing social shares and unique visitors generated from Twitter, LinkedIn, Facebook, and views. The list below […]

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Lead Nurturing in 6 Simple Steps

Lead nurturing is a key B2B marketing activity, but it’s sometimes seen as a complicated process that requires a lot of technology and time investment. This B2B Lead Roundtable Blog post presents six steps to help take some of those concerns out of the picture, as well as information on lead nurturing channels and timing.

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