The B2B Lead Blog by Brian Carroll

How to Improve Marketing Qualified Lead Routing Results

Learn how to distribute and route marketing qualified leads to get better results rapidly includes 7 tips and a checklist

How to get your marketing words unstuck and connect with customers

Find out how to get your marketing unstuck so that you can connect with customers better starting with the words you use in messages

The Most Important B2B Marketing Metrics for CEOs

Find out the 6 most important marketing metrics that CEOs love along with tips and resources to calculate these vital KPIs right now

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Learn 5 lead nurturing tactics to convert more marketing qualified leads to sales accepted and get tips to nurture prospects to get more qualified leads.

alignment, Why Not To Focus On Marketing and Sales Alignment In 2019

4 step lead generation analysis to optimize sales conversion

Learn how to do lead analysis by following 4 steps to optimize marketing and demand generation metrics and resources to get started

How the Halo Effect Drives Better Demand Generation Results

Learn how to use the halo effect boosts your demand generation and lead generation results by working with influencers.

Bring more innovation to your demand generation now

Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com

2 Tips to connect and build rapport immediately for sales success

2 tips you can use to connect with people better and build rapport immediately on the phone or in person you can apply now to improve sales calls

How to Use Conversational Marketing to Get More Leads

Learn how Conversational Marketing drives better demand generation and account based marketing results with real-time conversations not marketing campaigns.

Why Not To Focus On Marketing and Sales Alignment In 2019

Discover the 4 core problems that organizations should focus on addressing first to get greater sales and marketing alignment now and more revenue.

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