People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI. However, according to […]Continue reading
Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have […]Continue reading
What does it really mean to lead nurture? Learn the 4 steps of walking through the buying process as your customer to build more customer relationships.Continue reading
Brian Carroll was recently interviewed by Marketo for a guide to lead nurturing. This B2B Lead Roundtable Blog post features two of Brian’s insights that were not included in the guide — a discussion on “unique” lead nurturing tracks and an example of an impactful lead nurturing test.
Brian also offers a list of additional thoughts and tips on lead nurturing.Continue reading
This B2B Lead Blog post features an entire host of content marketing tips for lead nurturing, ranging from building a library of relevant lead nurturing content to an example of twelve-touch lead nurturing track, including the nature and channel of each touch. Also included are examples of content types suitable for five different marketing channels, both digital and traditional.Continue reading
Today’s B2B Lead Roundtable Blog post features a dive into a MarketingSherpa case study on an inaugural lead nurturing program at a B2B company with an emphasis on providing quality content to a high level, C-suite audience.
Read on to find out what the company did during this campaign and the results the marketing team was able to achieve.Continue reading
Lead nurturing is a key B2B marketing activity, but it’s sometimes seen as a complicated process that requires a lot of technology and time investment. This B2B Lead Roundtable Blog post presents six steps to help take some of those concerns out of the picture, as well as information on lead nurturing channels and timing.Continue reading
Lead nurturing is a term every marketer involved in a complex sale is most likely familiar with. At the same time, not everyone defines lead nurturing the same way. What some marketers might call lead nurturing, others would just consider ordinary marketing communications. This B2B Lead Roundtable Blog post features a breakdown of what is and what is not lead nurturing, including a list of activities that illustrate both concepts.Continue reading
Lead nurturing is a key activity in the complex sale, but if that outreach lacks relevancy it probably won’t have the intended impact.
In this B2B Lead Roundtable Blot post, Brian Carroll covers some ill-advised nurturing he experienced at a recent trade show and provides key takeaways on what does make lead nurturing work.Continue reading
In this post learn six ideas that will help add relevance to your lead-nurturing campaigns, including solving customer pain points, meeting prospects within the buying cycle, targeting the correct business spaces, taking advantage of trigger events and conducting testing and optimization.Continue reading