About the B2B Lead Blog
When Brian Carroll started the B2B Lead Generation Blog in 2003, there was nothing like it. This blog resulted in a publishing deal with McGraw-Hill that ultimately produced his bestseller, Lead Generation for the Complex Sale. Today, the B2B Lead Blog engages thousands of readers who are seeking the freshest, best information to help them drive the highest return on investment for their sales and marketing efforts. Brian also founded the B2B Lead Roundtable LinkedIn Group an online community which includes 19,530 professionals who use the roundtable as a forum to discuss best practices in sales, marketing, and more.
About Brian Carroll
Blog Posts | LinkedIn | Twitter
B2B Lead Roundtable Contributors
Andrea Johnson runs her content marketing agency IdeastoWords. Andrea develops custom content from articles to landing pages to emails to blogs. Her goal is to give audiences actionable knowledge that will create more opportunities and revenue, and help them be more efficient, productive and happier. Andrea is a journalist who has more than two decades of marketing communications and public relations experience in B2B consulting, senior living and healthcare, nonprofit, real estate, and telecommunications.
David Green has more than 25 years of experience in all aspects of lead generation in a career that included roles as CEO of PipeAlign, a B2B sales, and marketing consulting firm, and started with the Sales and Marketing Solutions business unit of D&B. In that time, Dave has worked for clients like Cisco, Microsoft, Symantec, Bank of America, Weyerhaeuser, ADP, Novell, Sprint-Nextel, and Qwest. For example, Dave wrote the business plan and helped secure the funding for an Avaya project that focused on demand generation and global lead management. He then helped recruit the staff and select the vendors that drove $1 billion in the pipeline in the first 20 months of operation. Dave has also written and spoken widely on all facets of lead generation. In 2004, he teamed with Michael Saylor to co-author The B2B Refinery®, a book about executing scalable lead generation.