Here’s the summary from MarketingSherpa Email Summit event:
Following MarketingSherpa’s 2010 Email Marketing Summit last week, we sat down with copious notes to pick out the most important themes from three days of workshops, panel discussions and presentations.
Read on for our seven major takeaways that can help all email marketers improve their email strategy. Topics include:
o Integrating email and social media
o Focusing on customer retention
o Crafting *valuable* email messages
o Growing lists the right way