Writers note – This as a primer for my session at Dreamforce 2016 next week.
We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out.
In our rush to obtain leads, drive opportunities and move the sales needle, it’s too easy to forget that we need to address the emotional needs (fears, hopes, wants, and aspirations) of our customers. Neuroscientist, Antonio Damasio stated, “We are not thinking machines that feel, we are feeling machines that think.”